Juul's marketing tactics get smoked; YouTube's popularity with younger viewers; PR pros say they're introverts; Secrets for delegating your work; and more

MORNING SCOOP

Juul reputation’s up in smoke, kid-focused videos get 3X the YouTube views, and many PR pros are introverts

Also: Pabst Blue Ribbon blends coffee and booze, presidential seal gaffe highlights image woes, and Arby’s will bring meat to Area 51.

THE WORKPLACE

Infographic: How to be better at delegating

As a leader, you can’t handle every task, so it’s important to empower your team to do crucial work without you. Here are some tips to help you manage this workplace interaction.

FROM THE ARCHIVES

12 ways to produce a killer press release

Write concisely. Avoid unusual fonts. Include video and other visuals. Make it easy for reporters to cover your news.

VISUAL & VIDEO COMMUNICATIONS

8 ways to land your organization’s message through video

Seating top-tier bosses around a table and letting them maunder about the company mission just won’t do. Find front-line workers in their element, prep them well, and start rolling.

EMPLOYEE ENGAGEMENT

3 attendees share why you shouldn’t miss our summit at Microsoft HQ

Join experts from Google, NBCUniversal, Target, Taco Bell and more for the 11th iteration of this beloved event.

WRITING & EDITING

How to grab readers with a compelling opening line

Journalists use a powerful first sentence to pique interest. Use that same technique to engage your audience—internal or external—and keep them scrolling, all the way to your call to action.

PR DAILY AWARDS

Don’t miss this week’s Nonprofit Awards late deadline

This is it, folks: Friday, July 26, is your last chance to earn recognition for your powerful campaigns, partnerships and creative PR content. We’re not messing around this time.

BRANDING

Takeaways from Ronan Farrow for building your personal brand

Communicators can derive key career lessons from the award-winning New Yorker writer. Consider these three essentials.

JOBS OF THE WEEK

30 jobs in the PR and marketing world

As newsrooms shed jobs, journalists are looking for new careers, but is PR the right fit for you? Check out this list of the latest jobs from the communications industry.

CONFERENCE ALERT

4 things your content must do in 2019

Join experts at Disneyland and discover how to tell stories that break through the noise and get business results.

MORNING SCOOP

Nissan to cut 12,500 jobs, DoorDash reverses tipping policy, and Amazon deletes incendiary tweet

Also: Interview lessons from Mueller’s testimony, KFC boosts engagement with a weird gift, key ways digital media is thriving, and how PR pros can lead the fight for transparency online.

GRIPE THERAPY

How do you deal with workplace dabblers and kibitzers?

A curt ‘Howza ’bout I do my job and you do yours?’ solves nothing. Instead, demonstrate your mastery over material and messaging, and set up a workflow protocol for all to follow.

FROM THE ARCHVIES

How PR pros can create and distribute memes

The online creations have become an increasingly important part of internet communication. Here’s how you can develop your own memes—and use them effectively to sway audiences.

CUSTOM CONTENT

3 reasons why you should let us write your content

Connect with corporate communicators, PR pros, marketers and more through our sponsored content program.