Just Released: Raising Your College’s Profile

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NEW CHRONICLE ISSUE BRIEF

Raising Your College's Profile

Reputations in higher education are notoriously difficult to change, and colleges face significant headwinds as a sector: Institutions are dealing with the perception that higher education is not worth it, teaches useless things, and indoctrinates students in radical ideas.

But across the country, at institutions of varying size and reach, college marketers and leaders are innovating in how they reach their audience. And national organizations and university systems are working to improve the public’s perception of higher education.

The Chronicle’s newest issue brief, Raising Your College’s Profile, examines how three colleges transformed their profiles. It provides insight that will empower leaders to shape their college’s narrative and to understand the broader landscape of higher education’s sectorwide reputation.

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