Inside P&G’s playbook & the future of B2B video: see what’s new
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The 2025 Festival of Marketing is shaping up to be our most impactful yet. Across seven stages, we’re bringing together industry giants, future leaders, and tactical experts — all focused on helping you seize the opportunity and make more of marketing.
Here's a look at some of the sessions we've got in store for you. |
🔍 Inside P&G’s growth playbook |
| Taide Guajardo, Chief Brand Officer, and Matt Thomas, Senior Director, Brand & Media at P&G Europe
13:30–14:00 | Stage 1: Effectiveness in Action
Procter & Gamble shares how it drives brand and business growth by focusing on expanding entire product categories, not just market share. Learn how to use deep consumer insight to drive success for your brand too. |
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🎬 Video in B2B: Brand-building and lead-driving |
Lea Schremmer, UK Marketing Manager at PlayPlay
14:15–14:45 | Stage 5: Excellence in B2B
This session will break down the evolution of B2B video marketing through the lens of scale, cost-effectiveness, and the rise of AI, showing how even lean teams can deliver content that both builds trust and drives leads. |
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🧠 The Big Picture: What should the future marketer look like? |
| Steph Osiol, Global Director of Marketing Analytics at Sage & Bomo Piri, VP Brand at Native Instruments
11:00–11:45 | Stage 3: The Future Marketer
Join some of Marketing Week's Future Marketing Leaders, sponsored by Digitas, as they each present their case for the essential skills marketers will need to deliver impact in the future. This interactive session will also give you the chance to share what will be required to be an effective marketing leader. |
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🔥 Marketing Room 101: A Customer Special |
Kerry Curtis, Brand Development Officer at Total Fitness & Sonia Sudhakar, Chief Engagement Officer at Macmillan Cancer
11:00–11:45 | Stage 4: Delivering for Customers
Tired of customer clichés and jargon overload? Our speakers will banish their biggest customer insight irritations to Room 101 — and you’ll get the chance to add your own too! |
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Each session at Festival ties into our wider mission: To empower marketers to build better brands, enable them to tackle the challenges they face, and to seize the opportunity to become the best marketer they can be! |
If you have any questions or want to know about our Team Pass discounts - we're happy to help! Get in touch here.
We hope to see you there!
The Festival of Marketing Team
festivalofmarketing.com
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