Creating a cannabis brand as well-known and respected as Sherbinskis involves much more than cultivating quality plants and telling a good story. It takes an unwavering passion for cannabis, belief in its medicinal properties and commitment to innovation to build a brand recognized worldwide. In this candid interview led by Cannabis Conference Digital Editor Eric Sandy, Sherbinskis Founder and Chief Creative Officer Mario Guzman will tell his dynamic cannabis story—from his humble beginnings as an entrepreneur working from his garage to becoming a world-famous tastemaker and curator of high-quality genetics. Guzman will discuss lessons learned along the way, from scaling his business in California to finding multi-state and retail partners, as well as recognizing the importance of diversity and inclusion in his business model. With an eye to the future, Guzman will also share what’s on the horizon with cannabis genetics trends, medical research, ‘seed-to-scale’ cultivation and much more. DON’T MISS this opportunity to sit in on this special session with a cannabis industry trailblazer. Rates expire next week! Register now and save. |