Consent management platforms (CMPs) are a key part of many companies’ GDPR compliance efforts - but according to a new study conducted by researchers at MIT, UCL and Aarhus University, they are falling short.
Following a $170m Federal Trade Commission (FTC) settlement related to charges that it violated the Children’s Online Privacy Protection Act (COPPA), YouTube has announced changes to its service that it says will help protect children’s privacy. Here’s what the changes mean for advertisers.
Mark Zuckerberg effectively controls platforms used by billions of people around the world each month and is therefore one of the most influential if not powerful people in the world. As such, his predictions and priorities are worth paying attention to.
Here’s a look at them, what they might mean, and the questions they raise.
Fayez Mohamood is the CEO and co-founder of retail marketing automation platform Bluecore. He spoke to Econsultancy about how he came to found the company, the kinds of skills needed to be an effective leader, and his advice for new marketers starting out.
Segmentations and Personas - Best Practice Guide This report explores the benefits and challenges of segmentation and personas. It also explains why and how to use market-, communication- and customer segmentation and includes some case studies of segmentation and personas in action.
Digital Transformation Monthly: 2019 in Review This special retrospective edition of Digital Transformation Monthly looks back at the digital transformation trends and developments in each industry that characterised 2019, from experiential retail to faltering fintechs, online grocery wars to the streaming services showdown. It also predicts which trends are likely to continue or emerge in 2020.
