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Joy Bauer’s Nourish Happily Breaks Every Rule of Snack Foods Circus-inspired packaging, and don't sweat the calorie count By Robert Klara As the resident health and nutrition expert for NBC's Today show, the New York City Ballet's official nutritionist and the author of 12 best-selling books on healthy eating, Joy Bauer could have pretty much any taste-testing team she wants. And, in fact, she does: It's her husband, her three kids and their neighborhood friends with...
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Airbnb CMO Wants to Meet Women and ‘Creatives of Color’ at Cannes Jonathan Mildenhall is looking for diverse talent By Kristina Monllos Airbnb wants the creative team behind its marketing to be as diverse as the world it represents. That's why Jonathan Mildenhall, the brand's chief marketing officer, has put out a call to action, asking for women and "creatives of color" to meet with him at the Cannes Lions International Festival of Creativity this June. "The...
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Mason Jars Have Been Around Seemingly Forever. So Why Are They So Popular in the 21st Century? Consumers love their timeless, versatile and all-American virtues By Robert Klara Until six years ago, Linda Braden lived a normal life as a wife, mother of two and a public relations executive. But then something happened that would change her life forever. It wasn't an accident or illness, a religious conversion or winning the lottery. No--what changed Linda Braden's life was the Mason jar. "I was...
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Drew Barrymore on Launching a Magazine, Handling Advertisers and Her Return to Acting Kicking off Flower Press at Beautycon By Kristina Monllos Drew Barrymore knows how to work a room. The actress was armed with copies of Flower Press, a new print magazine that she'll be putting out semi-annually, while she walked around the Beautycon festival at the Brooklyn Cruise Terminal this past Saturday. If any of the roughly 9,000 attendees saw Barrymore and wanted a selfie...
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Canon Pushes ‘Boundaries’ in This Gorgeously Lit Commercial Aimed at Younger Viewers A plea to 'Live for the Story' By David Gianatasio Can Canon convince a generation reared on smartphone photography to put its cameras in the picture? "Live for the Story," the brand's first big Europe, Middle East and Africa (EMEA) campaign from VCCP London, begins with "Boundaries," an impressive 60-second spot that follows a spunky lad as he grows into a high-spirited young man determined...
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Hoping to Attract Millennial Men, Mike’s Hard Lemonade Rebrands With a Bright New Campaign New work from Havas agency The Annex By Katie Richards Mike's Hard Lemonade has a problem reaching millennial male consumers. The main issue is that, as it turns out, most younger millennial men have no idea what Mike's Hard Lemonade is. In a move to capture the attention of men ages 25 to 29, the brand teamed up with The Annex (out of Havas in...
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Sweden Just Listed Itself on Airbnb in Its Latest Inspired Tourism Stunt Campaign invites all to sample the 'freedom to roam' By Patrick Coffee At nearly 173,000 square miles, the country of Sweden is a little bit bigger than your average apartment or mountain house. But true innovation knows no physical or virtual boundaries, and the official tourism group Visit Sweden proved that point this week by listing the entirety of Scandinavia's largest country on Airbnb. Curious globe-trotters with...
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