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| Tequila and Elvis are all you need By Tim Nudd When the apocalypse comes--and it may be sooner rather than later--liquor brands will be well positioned to see an immediate (if brief) surge in consumption. And so will Elvis Presley records, according to CP+B's fun new campaign for Jose Cuervo. Cuervo uses an end-of-days scenario in charming fashion as a metaphor for living in the... Read more » |
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| The story behind New York's The Ripple By Katie Richards |
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| Promoted Content by Convertro | | Download the CIMM/4A’s white paper |
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| Cool use of spatial audio by RPA By Gabriel Beltrone |
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| The shop won a project-based creative review By Patrick Coffee |
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| A spot with haunting magical realism By Angela Natividad You know what's funny about other people's nostalgia? No matter how distant from your own experience, romanticized memory somehow always feels familiar. To promote Gucci's 2017 spring/summer eyewear collection, photographer Petra Collins created "A Hungarian Dream." The video--which has that tantalizing familiarity, even when it's alien--is fueled by her own childhood recollections. Imagine bike rides... Read more » |
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| David & Goliath puts the blindfolds on By David Gianatasio Hey, dude, park my car. And get ready for your close-up! A bunch of Los Angeles parking valets take star turns in "The Luxury Experts," a short film for Kia by David & Goliath. Now, valets in La La Land park fancy cars all the time. Will they find the 2017 Kia Cadenza sedan just... Read more » |
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| Measure thrusts, STDs and whether you're as good as your friends By Angela Natividad Wearables have come a long way, but they're not part of everyday life yet. Before that happens, we'll experiment. Some of the results will be more amusing than useful, like Pizza Hut's pizza-ordering Pie-Tops. Others will shoot for useful ... and potentially be something else. Like the i.Con Smart Condom, which calls itself "the worlds... Read more » |
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| Cheeky genius from Jennifer Bolande and Desert X By Gabriel Beltrone An artist in California is replacing garish billboard ads with nature photos that blend almost perfectly into the surrounding landscapes--because they show the landscapes themselves. Jennifer Bolande's "Visible Distance/Second Sight" is gracing roadside scenes along Gene Autry Trail and Vista Chino in Palm Springs, California. When a viewer sees the outdoor posters from the right... Read more » |
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| A different kind of easter egg By Angela Natividad Oreos loves itself some limited editions. From red velvet to candy corn to thin mint, half the fun is in buying a pack just to find out what they taste like. But in the case of its Peeps-flavored variety, which came out a few weeks ago, users have discovered yet another surprise: It turns your... Read more » |
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| The automaker's founder likes Bria's idea By Tim Nudd Elon Musk is well aware that Tesla's superfans love to make unauthorized commercials for the brand, given that Tesla doesn't make its own (and, given the power of word of mouth, doesn't really need to). But it has taken a fifth-grade girl to convince him to actually run a fan-made ad. "Dear Elon Musk, I'm... Read more » |
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