Hi, Next Tuesday, December 6, in San Francisco, Kara Swisher and I are hosting a special one-night event focused on the future of commerce. Code Commerce will feature Recode’s usual brand of no-BS interviews with the entrepreneurs and business leaders who are shaping where commerce and payments are headed. We’ll sit down with Square CEO Jack Dorsey, Fabletics co-founders Kate Hudson and Adam Goldenberg, Apple Pay head Jennifer Bailey and Wish CEO Peter Szulczewski. Since we have limited seating and the event is just a week away, you should register today. Here are some of the things Kara and I are hoping to learn: Jack Dorsey’s long-held belief that Square can eventually become a two-sided payment network has yet to become reality. So we’ll press him for his reasons for investing in Square Cash, a money-losing, non-core product. Getting customers to sign up for subscriptions hasn’t been an issue for Kate Hudson and Adam Goldenberg of Fabletics. But I’m still not convinced that a subscription business for clothing — stuff you don’t need to buy on a monthly basis, like razors or diapers — can be a lasting model over, say, a decade or more. I’d love to hear why I’m wrong. The benefit of using Apple Pay in apps and on the web is clear. But how does Jennifer Bailey plan to convince mainstream iPhone users that tapping a phone to pay makes a lot more sense than just using a credit card? In less than four years, Wish was able to build a multibillion-dollar shopping app, due in part to aggressive advertising on Facebook that at one point made the company the social network’s largest advertiser. I want to know what Peter Szulczewski learned from all that spending, and why he thinks it’s sustainable. If you value candid, unscripted conversations that include a chance for you to ask questions, you should be there. You’ll also have time to get to know a group of your smartest peers over some food and drinks at the start of the night. But space is filing up, so register now to reserve your seat. I hope to see you there. Jason
Jason Del Rey
Recode is part of the Vox Media family, home of Vox.com, SB Nation, The Verge, Polygon, Eater, Curbed, and Racked See Recode's events calendar.
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