Oct. 5, 2017 | Suburban Collection Showplace | Novi, MI | Dave Lyon to lead panel discussion exploring UX Challenges
Several of today's and tomorrow's most pressing UX issues will be examined and dissected in a special panel led by Dave Lyon, co-founder of Pocketsquare Design.
Lyon and a panel of UX designers and technology providers plan to touch on topics including infotainment, UI design and advanced materials.
Watch Lyon's keynote address from the 2016 WardsAuto UX Conference HERE.
Dave Lyon co-founded Pocketsquare Design in 2013 to address the breadth of opportunities available in UX design through collaboration with technology innovators and OEMs.
Prior to launching Pocketsquare Design, Lyon held several design leadership positions within General Motors. He helped create the first-generation Chevy Spark, Sonic, Cruze, and Volt
Seating for Lyon's panel will be limited. Register now to reserve your spot!
At the WardsAuto UX Conference on October 5, you'll also experience...
Keynotes from leaders in Automotive UX
Exhibits from
Leading Suppliers and Technology Providers Sign up as an exhibitor or sponsor (see below)
Ceremony for Wards 10 Best User Experience Awards with winning vehicles on display
Multiple opportunities to network with Top OEM and Tier 1 Designers and Executives
Register NOW to see your choice of panels on the hottest UX topics:
The New Auto HMI Will Be Everywhere. What Will it Look Like? Augmented reality, autonomy, visual monitoring, natural language recognition, gesture controls, holographic controls and even car-based drones are transforming the human-machine dialog in vehicles. What will this look like?
Turbocharging Connectivity Connectivity continues to change every aspect of the automotive user experience. One thing that never changes is the demand to move data faster and more economically, whether it is downloading movies to the infotainment system, over-the-air vehicle software updates or connecting with the IoT. This session explores the latest strategies and technologies for boosting the speed and power of connectivity.
Machine Intelligence and Deep Learning: Where Will it Take Us Next? Artificial intelligence is predicted to transform industries like the previous technologies of steam and electricity did in earlier times. Where will AI take vehicles and the user experience both inside and outside the vehicle?
Solving UX Issues Pocketsquare Design’s Dave Lyon leads a discussion about solving UX issues past present and future with a panel of experts. The Newest Concepts and Tech for Enhancing UX Whether consumers plan to inhabit a vehicle for 5 years or 5 minutes, it will be important for vehicles to impress drivers and passengers with beautiful design, smart surfaces, biofeedback and gorgeous OLED displays and lighting. Panelists will discuss the latest and greatest. Where is Mapping and Navigation Headed in Automotive UX? Advanced Driver Assist Systems, autonomy, weather mapping and security all are converging in the area of navigation, along with augmented reality-enhanced interaction with points of interest and passenger-specific connected applications. How is this technology going to evolve and coexist with increasingly sophisticated mobile device-based systems?
Early registration rate: $365 Regular registration rate (after Aug. 11): $465
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AWARDS Wards 10 Best UX awards ceremony, with the winning vehicles on display
| EXHIBITS Exhibits from top UX suppliers showing off their latest innovations
| NETWORKING Meet up with colleagues and make new connections
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You'll join major OEMs and major UX suppliers. 2016 attendees included:
Adient Airstream ALPS ELECTRIC Audi of America BMO Capital BMW of North America Bosch Cisco Systems Continental Corning Incorporated Covisint Delphi DENSO International Detroit Labs EDAG, Inc FBR | Fiat Chrysler Ford Motor Co Fuels Institute General Motors Harman Honda Honeywell Hyundai Kia America IBM IER Fujikura, Inc. Inteva Products J.D. Power JAE Electronics Johnson Controls KPMG Lacks Enterprises Lextant Lawrence Tech Univ | Magna International Mapzen Maxim Integrated Mercedes-Benz Methode Electronics Mitsubishi Electric Navigant Research Nielsen Nissan N. America NNG North America Nuance Natural Language & AI Lab NVIDIA OPTIS P3 North America Pacific Insight Electronics Panasonic Pillar Technology Pocketsquare | Robert Bosch LLC Sherwin-Williams STRATTEC Sundberg-Ferar Tachi-S Engineering TAEGUE Tata Motors Ltd Ohio State Univ ElectroScience Lab thyssenkrupp Toyota Toyota Boshoku America Transtron America Valeo Visteon Corporation Voicebox Technologies Yanfeng Interiors Yazaki N. America |
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EXPLORE THE 2016 CONFERENCE |
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WATCH Get a glimpse of the conference from 2016, and follow links to our photo gallery and event coverage.
| READ WardsAuto reporters provide details on the major happenings at the 2016 WardsAuto UX Conference.
| VIEW Check out the WardsAuto Flickr gallery to get a first-hand view of our 2016 event from every angle.
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