WardsAuto Dealer 5
 
WardsAuto Dealer 5
 

DECEMBER 12, 2022

Welcome to the Monday, December 12, 2022, of WardsAuto Dealer 5. As always, there's plenty of news about the auto sector. We've gathered some of the most notable stories from WardsAuto to ensure you are in the know as you start your week.

1.

Audience Eyes Wide Open for Jeep’s Most-Seen TV Auto Ad

Jeep’s “Eyes Wide Open” ad featuring Derek and Hannah Jeter put the greatest emphasis on placements during NFL games and Today, according to iSpot.tv.

Full article

2.

Canadian, U.S. Auto Industries Blended – Until They're Not

“Historically Canadians do not get the same variety of trim levels as the U.S. because there is often not the volume to support the different trim/model variants,” says David Adams, Global Automakers of Canada president and CEO.

Full article

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3.

GM, Dealers Target BEV Chargers for Underserved Markets

General Motors and its dealers are installing 40,000 public Level 2 EV chargers as part of a $750 million commitment to invest in EV charging infrastructure.

Full article

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Going to NADA Show 2023?
In this video, Jessica Stafford shares a preview of the innovations and new digital marketing tools Autotrader will be launching at NADA Show 2023 to help dealers reach further, close faster and profit more. See what's new for 2023

4.

Volkswagen to Upgrade MEB Electric-Vehicle Platform

The automaker’s $1.6 billion investment in its existing vehicle platform will bring more-advanced battery and charging technology to future battery-electric vehicles.

Full article

5.

Hydrogen Economy Powering Investments in All Corners of Mobility

Automakers, fossil-fuel companies and aviation companies are ramping up hydrogen investments and projects worldwide.

Full article

That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

As always, please feel free to pass this along to your colleagues and others who are interested in automotive insights. 

If you have questions, concerns or story ideas, please contact editor Nancy Dunham at [email protected]