DAILY SCOOP

Cherokee Nation asks Jeep to drop name, Facebook restores news content in Australia, and 71% of execs worry disinformation will be weaponized

Also: Kroger responds to third-party data breach, Spotify launches in more than 80 new markets, Twitch highlights Black content creators and streamers, and more.

MEDIA RELATIONS

8 rules to follow for media relations in 2021

Experts share their inspiration and advice for finding earned media success in the coming year.

COVID-19

Sound legal guidance on vaccine incentives

A prominent employment lawyer shares expert advice on how employers can mitigate the risk of triggering a viable discrimination claim.

WINNING CAMPAIGNS

Ketchum and Mastercard help the transgender, nonbinary consumers use their ‘True Names’

An effort to help transgender and nonbinary people avoid harassment over the name on their credit card earned Ketchum and Mastercard PR Daily’s award for Best CSR Event.

DAILY SCOOP

United and Boeing turn to Twitter after flight crisis, Clubhouse takes heat on privacy, and Bay Area school board resigns over public WebEx call

Also: Disney+ adds content warning to episodes of ‘The Muppet Show,’ The New York Times shows COVID-19’s toll with a striking graph, Innocent Drinks gets real on Twitter, and more.

LEADING NOW

Spotify’s Dustee Jenkins: ‘Always let them know you’re there’

The top communicator for the music streaming giant shares lessons from her work across a global company that has changed the game for digital media.

SPEECHWRITING

What inclusive language looks like for modern speechwriters

The co-founder of Speechwriters of Color shares his tips to ensure your speech reflects the diversity of your audience.

EXECUTIVE COMMUNICATION

The communicator’s superpower: A better way to capture the voice of the employee

A look at how artificial intelligence can help communicators learn more about employee behavior and conversations.

RAGAN TRAINING TAKEAWAYS

3 ‘firefighting’ lessons for public affairs pros

Here’s a peek at how public affairs pros can keep pace with change—courtesy of Scott Thomsen, who will share more insights in Ragan’s March 4 Speechwriters & Public Affairs Conference.

RAGAN AWARDS

Tell us about your influential CSR, DE&I or ESG work

Enter Ragan’s CSR & Diversity Awards by Friday, March 5, to showcase your important work.

DAILY SCOOP

McDonald’s connects DE&I to executive bonuses, 8.1M have downloaded Clubhouse, and lawsuit alleges Facebook inflated ‘Potential Reach’ metric to make money

Also: Microsoft adds levity to Twitter engagement, Popeyes trolls McDonald’s recent PR and marketing stunt, Tokyo 2020 Olympics’ new chief focuses on COVID-19 comms, and more.

PR INDUSTRY

Trust crisis: 5 changes you must embrace for 2021

For communicators, the pandemic has elevated their role while also making the challenges they face more difficult than ever before. Here are the tactics that should get more attention.

SOCIAL MEDIA

Social media lessons from BarkBox’s campaign for the NFL’s big game

The team behind a dog’s perspective on the NFL championship shares how they approached their social media strategy and lessons to be learned for jumping on the next big cultural moment.

LEADERSHIP COMMUNICATIONS

5 tips for more effective brand communications in 2021

Tactics and platforms change, but bedrock storytelling principles remain. Follow these reminders to keep your messaging on point this year.