In the attention economy, anyone trying to connect with an audience must treat the user's time as the ultimate resource. | | | | Beanie Feldstein and Kaitlyn Dever make you laugh every second. Hands down the funniest movie of the year. One of the best so far too. "Booksmart"
(United Artists) | | | | | | “In the attention economy, anyone trying to connect with an audience must treat the user's time as the ultimate resource.”
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| | rantnrave:// I like to debate. Sometimes for the sake of debate. Sometimes to learn. Sometimes to know that you and me believe what we're debating. This usually happens on a daily basis at lunch or coffee or somewhere. This is how I gather ideas beyond reading, watching and listening. I do this often with friends. The ones that are way smarter than me are the best. JOE MARCHESE is one such friend. Like the best entrepreneurs he is generous with his time. The past few years our discussions have ranged from the dangers of social media and devices to how to evolve advertising to the attention economy and on and on. Those discussions sometimes end up in this "rantnrave" or in REDEF Sets or our daily curation. They've helped to nurture the ideas that we cover daily. Joe has recently left FOX where he ran ad sales. He's returning to his roots as an EIR at the VC he started, HUMAN VENTURES with some other smarties. And he's got a theory: "We have abdicated our responsibility for curating what is worthy of a fellow human’s attention to A.I. which, in turn, is optimizing only for immediate engagement and advertising margin... The Attention Economy shapes the economy itself. The current Attention Economy is inefficient and not properly pricing negative externalities. Businesses with quality attention are undervalued, and others are losing value by chasing meaningless metrics. But with a strong understanding of what is wrong with the current Attention Economy, and what will come next, there is the opportunity build strong brands that will earn consumer trust as curators creating outsized value." Joe takes a look in "The Attention Economy Crisis: The Future of Content, Commerce and Culture"... The last hundreds of billions of dollars in value creation was innovation that gave people convenience. Businesses, leveraging new technology and business models, gave people their time and attention back. The next wave of innovation will help people spend that time and attention better. "A Reading List For The Attention Economy"... Movie marketing is broken if one of the best films of the years, which is also the funniest film of the year, can't break through at the box office. BOOKSMART had me rolling on the floor every second. Of the best of teen movies. All the stereotypes, but here, the people you went to school with aren't so one dimensional. Part of me thinks if it skipped the theater and launched on NETFLIX it would be a sensation. Maybe it still will be... Run and go see it... Happy Birthday to MICHAEL ARMSTRONG, MAX LUGAVERE, JED SIMON, and DEBRA WHITE. Belated to TARA FORD SPIEGEL, BROOKE GRANT, KRAIG FOX, JON ERLICHMAN, KATIE MCNEILL, MIKE STEIB, JOHN ROSENBERG, JOE RICH, CHARLOTTE SPRINTIS BLECHMAN, and JASON TURNER. | | | - Jason Hirschhorn, curator |
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| We have abdicated our responsibility for curating what is worthy of a fellow human’s attention to A.I. which, in turn, is optimizing only for immediate engagement and advertising margin. | | |
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| Bennington College in the 1980s was a hothouse of sex, drugs, and future literary stars--among them, Donna Tartt, Bret Easton Ellis, and Jonathan Lethem. Return to a campus and an era like no other. | | |
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| Lil Nas X bought the beat for “Old Town Road” for $30 from a website called BeatStars. Inside the new world of cheap music marketplaces that has the music industry scrambling. | | |
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| Filmmaker Ron Howard and Jason Hirschhorn (Founder, REDEF) discuss the changing media landscape (and what hasn't changed), the evolution of Imagine Entertainment from a two-man production team to a venture-backed business, and the kinds of stories that drive Ron as a filmmaker. | | |
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| A behind-the-scenes account on what it was like to provide basic cybersecurity training to 41 Democratic Congressional campaigns from late 2017 to 2018. | | |
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| For a game seemingly about immortal pilots waging interstellar wars, EVE Online has a surprising amount of ties to reality. Stories from EVE often play out on stages far beyond the confines of the game world and reach audiences far beyond its players. | | |
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| AI will tell you who to cast and predict how much money you’ll make. | | |
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| Westeros would’ve been better off with her on the Iron Throne. | | |
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| Cheap smartphones are flooding Africa, giving many of its citizens access to the internet for the very first time. | | |
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| Ajay Bhatt was struggling to upgrade his computer when he began to see the need for one plug to rule them all. | | |
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| Name-calling. Partisanship. A picture of a penis: Welcome to Donald Trump’s Wikipedia page. | | |
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| And if not, what do we do about it? | | |
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| Many of Hollywood's most powerful content companies have maintained a deafening silence on the raging abortion legislation debate that's sweeping the country as their star talent and producers go off script to speak out about threats to women's reproductive rights and boycott states like Georgia that have signed the bills. | | |
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| If it meets its ambitions, Disneyland's Galaxy’s Edge won’t just put guests on an alien planet, it will lead theme parks into uncharted territory. | | |
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| Rappers and professionals give their insights on the addictive qualities of the anxiety drug and how they've dealt with it. | | |
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| Facebook is less transparent than it was in 2018, which spells trouble for 2020. | | |
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| A look at historical case studies shows us how we handle the liability of automated systems. | | |
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| ...and it wasn't Detroit. Clay Skipper goes long with the player formerly known as Ron Artest. | | |
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| The battle over copyright continues. | | |
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| Two months ago, Amazon.com Inc. halted orders from thousands of suppliers with no explanation. Panic ensued -- until the orders quietly resumed weeks later, with Amazon suggesting the pause was part of a campaign to weed out counterfeit products. Suppliers breathed a sigh of relief. | | |
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| 'Sometimes the audience is laughing and they don't even realize that this is painful -- they're laughing at your pain, which for some reason feels good.' | | |
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| The First Amendment is meaningless if it only protects people the government recognizes as journalists. | | |
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| | | | | Florence and the Machine covers Drake and Rihanna |
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| © Copyright 2019, The REDEF Group |
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