Even a big black shopping bag can have an identity be [special] in a context. So it’s not the object but the context. We would almost have to do a video per week. It’s a big problem in terms of organization, the product is almost “less important” than the skill in presenting it. The representation becomes very important. To align product and representation is the winning asset. | | | | | Fendi billboard, Japan, 2006. (yo &/Flickr) | | | | | | “Even a big black shopping bag can have an identity be [special] in a context. So it’s not the object but the context. We would almost have to do a video per week. It’s a big problem in terms of organization, the product is almost “less important” than the skill in presenting it. The representation becomes very important. To align product and representation is the winning asset.”
| - | Patrizio Bertelli, 2016 |
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| | rantnrave:// Will they or won’t they? Designers have alternately spoken, penned open letters, posted to social, or subtly evaded (/ignored) requests for comment on whether or not they'll dress MELANIA TRUMP once she assumes the role of first lady in AMERICA. Read past the headlines and there is some worthy discussion on why dressing FLOTUS matters in the first place. Many people seem focused on tabulating the risk in saying anything at all at this point, which stands in stark contrast to the president-elect's own media strategy. Does a diplomatic answer resonate more than silence? BRIDGET FOLEY is a welcome voice on the topic. She chronicles her own journey through communication with designers and notes the significance of timing—the starts, the stops—in publishing a story about designers’ views on the incoming first lady. When her is not HER. We’ve brought some coverage of the issue together in the latest REDEF FashionSET, (Ad)Dressing Melania Trump: Will They or Won’t They? Check out the articles for (yes) statements from several fashion designers, but—more important—for the issue central to this conversation: why dressing FLOTUS matters. Does the fact that values-driven companies are increasingly important to consumers only heighten the risk? In a risk-averse environment, do those who take no risks truly stand to gain? Stay tuned… This interview with PRADA GROUP CEO PATRIZIO BERTELLI is an excellent read. He mentions politics, too, but of a different sort... VIRGIL ABLOH is adding to his universe of design by debuting furniture at ART BASEL. Check it out. | | | - HK Mindy Meissen, curator |
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| The “would you dress Melania Trump?” query is out there - thrust into the social media fray by one of their own, no less - and it’s not going away. | | |
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| A new exhibition, North: Identity, Photography and Fashion, will look at the region’s enormous influence on fashion and visual culture - here, its curators tell us more | | |
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| The Prada Group chief on Made in Italy, the changing consumer - and Italian and American politics. | | |
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| "He was a serious and busy man, busier than I think I have ever been and somewhat frightening – and he was a provider. Never a rich man, I have only come to see in adulthood some of the small pleasures Pappy withheld from himself so that we might take them for granted." | | |
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| The Delhi-based delivery service Even Cargo, which employs only female drivers, was started with the aim of getting women into male-dominated professions. | | |
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| YMCA Canada uses fashion and real online troll comments to mark the International Day for the Elimination of Violence Against Women. | | |
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| Half-Puerto Rican, half-Korean, one young man recounts how Korean men's beauty and skincare led him to reconnect to his mother. | | |
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| After 30 years of success in Korea, the company behind Wooyoungmi is launching its older brother, Solid Homme, in Britain. We talk to brand COO Caroline Kim about how she plans to make it happen. | | |
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| It’s surprisingly satisfying. | | |
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| Some people are so high-functioning you can only assume they have a magic watch. Frances Corner is one of those people; she is the Head of London College of Fashion, UAL, an author currently writing her second book, an avid campaigner for sustainability in fashion, a mother, and an advisory member of the British Fashion Council. | | |
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| "It is the last barrier to a perfectly smooth and seamless virtual experience. It draws attention to an asynchronous maladjustment, or misalignment, between the space of our bodies and the infinite atopian fluidity of the digital world." | | |
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| In this edition of the series, Mel discusses Seinfeld Chic, life in the wake of president-elect Donald Trump, and working with Gosha Rubchinskiy on 032c issue #31. | | |
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| Rejecting a day dedicated to rampant consumerism, companies like Noah and Patagonia are doing things differently | | |
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| Embroidery factory in Fairview prepares to permanently close its doors, a lifelong resident is striving to ensure the public remembers the once-thriving industry born in northern New Jersey. | | |
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| Princess Nokia is a Bronx-based rapper who is about to blow the hell up. Get to know her in this intimate new mini-documentary. | | |
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| Eco-friendly shoppers put pressure on chains like H&M and Zara to change their ways. | | |
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| With her blog The Blonde Salad, the former law student has used her social media style posts to create a multi-million pound business. "People like my story as a self-made woman," she explains. | | |
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| Behind-the-scenes, first-hand accounts about everything from the mysterious 2004 show that never aired to the infamous Ariana Grande meme. | | |
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| T.J. Maxx, Marshalls, and a number of other similar retailers boast websites and/or stores that stock designer bags and garments for less. T.J. Maxx, for instance, is currently stocking an array of in-season Gucci, Fendi, Yves Saint Laurent, Balenciaga, and Céline bags for several hundred dollars less than other retailers. | | |
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| On the opening of a new exhibition celebrating the relationship between the two icons, Osman Ahmed speaks to Hubert de Givenchy about his lifelong muse. | | |
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| © Copyright 2016, The REDEF Group |
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