No one bats an eyelid when Supreme features a naked woman on a T-shirt—but could you imagine the headlines if they dropped a cap with a dick pic on it?
Is this interest remix not displaying correctly? | View it in your browser.
Among Supreme's fall accessories collection: Branded chopsticks.
(Supreme)
Tuesday - August 15, 2017 Tue - 08/15/17
rantnrave:// The first time I went to PLATFORM was for a CAPSULE pop-up shop opening party. Platform is an open-air mall, more or less, located in Culver City, Calif., just east of Venice. I brought my friend Matt to the party, we enjoyed the free drinks and the cute crowd, then took to exploring the rest of the shopping center, which I have since come to call "the amusement park for aging millennials with disposable income." My eyes bugged larger with every hip retailer, eatery, and service: AESOP, BLUE BOTTLE, SWEETGREEN, VAN LEEUWEN, TOM DIXON, SOULCYCLE (more recent additions include TENOVERTEN, REFORMATION, POKETO, and BIRD). It felt like retail satire; these similarly not-quite-corporate companies with name recognition for a distinct group, all in this perfectly INSTAGRAM-y layout with upgraded mall benches and cacti in geometric planters. It turned me off, and it took me awhile to figure out why. Anyone with some money could show up to this place and leave with their entire lifestyle decked in "good taste," no effort or exploration required, just a credit card. Even if you spent no money, you could leave with enough like-inciting #content to last you for weeks. Essentially, this alternative mall does the same thing a "traditional" mall does: Makes us all the same. But different? I’m still grappling… PANTONE and the PRINCE ESTATE have settled on a distinct shade of purple to represent the late artist, called “Love Symbol #2” (see the hue here). My first thought: Merchandise must be nigh. A press release confirms my suspicions, saying the Estate is “in conversation” with "various partners" for product collaborations. I wonder if BRAVADO is involved. I’d love to see a Prince pop-up shop executed in Minneapolis... UBER for sheet masks—sorry, I mean sheet masks in Ubers... Suggested day dreaming: Which fashion mogul-owned mansion would you choose? I’m partial to TOM FORD’S Santa Fe ranch, personally, and I’ll definitely need roommates: At 20,000 acres, it’s big enough to fit Manhattan, with 5,000 acres to spare.
- Nicola Fumo, guest curator
sparkling
Fast Company
Inside The L.A. Mall That's Defying The Retail Apocalypse
by Sheila Marikar
The Platform shopping center offers retailers a chance to try something new.
Fashionista
Why the Fashion Editorial World Is Looking to Eastern Europe
by Maura Brannigan
From the forthcoming launch of "Vogue" Poland to the rise of Tbilisi Fashion Week, fashion media is transfixed by the region -- and that's not going away anytime soon.
The Guardian
Put a normal woman in a bikini. That's how to bust the beauty myth
by Gaby Hinsliff
Alexandra Shulman’s selfie shows she is moving on, writes Guardian columnist Gaby Hinsliff.
WWD
Gifts That Arrive in Wooden Crates, Crowbar Included
by Arthur Zaczkiewicz
Man Crates offers personal care, beverage and outdoor gift sets - and survival kits with machetes.
Bloomberg
Amazon Could Probably Conquer Drugstores, Too
by Megan McArdle
If CVS isn’t careful, it could become the next Borders. (Remember Borders?)
FASHION magazine
Why Are Internet-Famous Beauty Brands 'Dew'ing the Most Right Now?
by Amani Bin Shikhan
Chasing authenticity in the marketing world is a tricky thing.
Bloomberg
Retail Giants Are Now Flocking to Iceland
by Ragnhildur Siguroardottir
A common complaint heard on the streets of Reykjavik -- apart from the weather -- is about prices. A standard burger will set you back as much as $20, while branded sneakers cost double what they sell for in the U.S. That’s about to change.
Footwear News
How Saks Fifth Avenue's 10022-Shoe Mecca Changed Shopping
by Nikara Johns
As the retailer celebrates 10 years of the famed 10022-Shoe floor this week, execs reflect on the launch and look ahead to the future.
The Cut
Sephora Is Creating the World's Largest Beauty Forum
by Kathleen Hou
Introducing the Beauty Insider Community.
The Fashion Law
Dupes are Proving a Budding New (Legal) Trend in the Beauty World
Not only lower-priced beauty companies are aiming to profit from the demand for dupes, a practice that has proven immensely popular in the cosmetics industry as of late, established names are, too, according to a new lawsuit filed against Estee Lauder.
still
Racked
The Beauty Brand Everyone Loves, But No One Instagrams
by Caitlin Cruz
This cosmetics company may not be hip, but it's still a secret favorite.
Highsnobiety
Why Streetwear's Sexist Imagery Is Letting the Whole Scene Down
by Lia McGarrigle
Streetwear's sexism is alienating women and preventing many from fully embracing streetwear - which in turn is generating more sexism.
Billboard
Wu Wear Making a Return After a Decade Away
by Dave Brooks
Wu-Tang Clan’s Robert Diggs (RZA) and Oliver Grant (Power) tell Billboard they’re bringing back the iconic hip hop clothing line in partnership with Live Nation’s Merchandise division.
CNET
Android Wear picks designers to make it work
by Roger Cheng
Motorola and LG haven't lit the smartwatch market on fire. Maybe Michael Kors or Movado can.
VentureBeat
AI is not optional for retail
by Japjit Tulsi
Most people don’t realize that they’re likely exposed to AI each and every time they shop online -- whether it’s on eBay, Nordstrom.com, Warby Parker, or any other retailer.
ADWEEK
Why Outerwear Legend Canada Goose Is Taking a Chance on Wool Sweaters
by Robert Klara
Losing the goose down for merino wool, but keeping those fancy prices.
The New York Times
The Familiar Promise of Health and Happiness in a Bottle
by Alice Gregory
Suddenly, just like during the 19th and 20th centuries, beauty products aim to cleanse not just our bodies, but our souls as well. But why?
Forbes
How A Niche Fashion Designer Has Maintained Entrepreneurial Longevity
by Nina Roberts
Alpana Bawa specializes in bespoke, “small batch” fashion design. Despite colossal retail changes since the 1980s when Bawa’s first collection launched (yes, Madonna purchased an outfit) the Alpana Bawa store remains open for business.
Dazed Digital
Jenny Slate on love, technology and the beauty of womanhood
by Marianne Eloise
The actor and comedian talks new 90s nostalgia dramedy "Landline," honing her own form of resistance, and how technology has changed relationships forever.
NssMagazine
The Most Memorable Swimwear Moments in Film
by Kettj Talon
From Ursula Andress in "Dr No" to Salma Hayek in "From Dusk Till Dawn."
MUSIC OF THE DAY
SoundCloud
"countdismoneydoe"
Lil purpp (smokepurpp)
“REDEF is dedicated to my mother, who nurtured and encouraged my interest in everything and slightly regrets the day she taught me to always ask ‘why?’”
@JasonHirschhorn


REDEF, Inc.
25 Broadway, 5th Floor
New York, NY 10014

redef.com
YOU DON'T GET IT?
Subscribe
Unsubscribe/Manage My Subscription
FOLLOW REDEF ON
© Copyright 2017, The REDEF Group