Vogue is a potent drug women get lost in. We are making more than magazines, we are making the most addictive substance there is — the dream. | | | | Jane Birkin and Serge Gainsbourg, Vogue 1970.
(Bert Stern/Condé Nast Collection/Getty Images) | | | | | | “Vogue is a potent drug women get lost in. We are making more than magazines, we are making the most addictive substance there is — the dream.”
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| | rantnrave:// The world of influencers. It's a gold rush space. This WWD piece looks at influencers who can guarantee sales vs. those that guarantee massive audience reach, with commentary from industry sources. Rare is the influencer who wields an audience with motivation to both look and buy. Here's a great follow-up #thread from JAY OWENS, research director at PULSAR, who brings up some great points about bots. As the influencer space becomes more standardized, will brands become more focused in their approach? So much of the influencer game feels highly programmatic, yet few are incentivized to point that out or change the status quo. INSTAGRAM has been rolling out a lot of tools to further embed influencers in its network, with metrics, product tagging, e-commerce integration, etc. Will there be a new, next platform for influencers? History says yes, but Instagram's dominance thus far makes it seem unlikely in the near term... Influencers today stand on the shoulders of independent bloggers. They swept the fashion industry not long ago, yet many of them have noticeably receded into a quieter media presence or have left the industry altogether. Brava to FASHIONISTA for launching the series "A Decade in Digital," which looks at fashion pioneers who were there, internet-first. Their first interview is with one of the most significant media players to emerge from the blogger era, SCOTT SCHUMAN of THE SARTORIALIST. Great to see online publications covering the earlier days, which will become more significant as time goes on. Looking forward to the rest of the series... Welcome to the Women's Athleisure Association (side note: it's not real)... The mind wanders thinking about how these ended up here. Reports from REDDIT on $4 SUPREME blanks found at a KMART in IDAHO... NICOPANDA x AMAZON FASHION EUROPE... There's a ZARA documentary on deck... How's this for optics? | | | - HK Mindy Meissen, curator |
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| The magazine industry is dying - but the fantasy isn't. | | |
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| The Belgian designer has long been a darling of the fashion world, so it’s no surprise that his latest act, a creative reboot of an $8.4 billion American fashion house, has the industry swooning. In the designer’s first major interview since his New York debut, he describes his approach. | | |
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| The photographer behind "The Sartorialist" weighs in on the current state of street style. | | |
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| In this month’s China Edit, more Chinese retailers are testing 24-hour stores run entirely by technology, while Gucci and Louis Vuitton have finally launched e-commerce in China. | | |
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| Two types of bloggers are quickly emerging -- and there is little overlap. | | |
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| Ecochic Design Award winner Kevin Germanier talked us through his fascination with creative transformations. | | |
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| Anita Dongre, who spent 2016 in the spotlight after the Duchess of Cambridge wore one of her dresses, opened her first store in the United States. | | |
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| i-D heads to Russia for exclusive backstage access to Gosha Rubchinskiy’s spring/summer 18 show in St. Petersburg. | | |
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| WGSN's colour director Jane Monnington Boddy tells the fascinating history of how humans have attempted to communicate and define colour, following the launch of a major new colour system. | | |
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| Naturally a made-in-Italy tag carries a different connotation than made-in-China. But do industry insiders care about where their sneakers are made? | | |
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| To know Capricorn Clark is to know the culture. And I don’t say that lightly. The hip-hop and streetwear vet has had her fingers on the pulse for nearly two decades and her story is one we can all learn from. | | |
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| Is it possible for the work of a fashion artist to be reconstituted by a series of followers -- after the original designer has left the stage? | | |
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| We speak with Rok Hwang, the man behind new womenswear label ROKH, to discover more about his considered, uniquely relatable design ethos. | | |
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| French fashion house Saint Laurent is launching online sales in China, a major step in the storied brand’s efforts to expand in China’s fast-growing domestic market. | | |
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| Hermès will dip-dye their vintage scarves for free. One customer brought in 32 of them. | | |
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| "Vogue’s" Sarah Mower probably put it best: What [Helmut Lang] achieved in the nineties is so little written about, so far beyond the existing reach of the Internet--and was so elusive, even at the time--that it’s hard to capture its enormity. | | |
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| For the launch issue of "Wallet" magazine, Adrian Joffe of Comme des Garçons discusses power and authority in the fashion industry. | | |
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| Time after time, private equity firms swoop in to rescue faltering retailers. But are they doing more harm than good? | | |
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| Rent the Runway is hoping a guaranteed same-day delivery window will attract Prime users and fast-fashion addicts alike. With a special operations team and RFID technology, the rental service is promising that orders in New York City will be delivered by 5 p.m. at no extra cost. | | |
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| The mayor has a plan to help the industry by moving it to Brooklyn. But critics worry it will only make things worse. | | |
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