The luxury isn’t in the garment, it’s in the lifestyle, and the concept.
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The logo that ostensibly started the athleisure craze. (Jason Michael)
Wednesday - March 23, 2016 Wed - 03/23/16
 
 
rantnrave:// Trends come and go as they please, unpredictably and without any discernible patterns. They often swing back and forth across binaries -- trading super-skinny silhouettes for something looser -- but not always. Sort of like a pendulum that every so often, without warning, ends up on the other side of the room. Point being: don't overthink athleisure. You're lucky enough to be living through a era where it's not only acceptable but enviable to wear fancy loungewear -- don't look those gift-sweats in their elasticized cuffs, or something... Perks of being an editor/stylist/model like KATIE SHILLINGFORD? GARETH PUGH makes your wedding dress. The pair walk us through the dress' design and construction...
- Adam Wray, curator
hoodies
Digiday
Designer sneakers and $200 leggings: How luxury stepped into the rise of athleisure
by Hilary Milnes
Caroline Gogolak, a former ballerina and Goldman Sachs analyst, wanted an alternative to Lululemon leggings. To her, it was "crazy" to see one brand dominating the market.
TakePart
M.I.A. Teams With H&M on Recycling Clothes, but Activists Aren't Impressed
by Liz Dwyer
The socially conscious artist and the retailer want people to donate used clothing, but critics say fast fashion is all about consumption.
Business of Fashion
Tom Kartsotis' American Dream
by Lauren Sherman
With Shinola, and now Filson, the founder of watchmaking behemoth Fossil wants to bring integrity to accessible luxury. But can he profit from good intentions?
Vogue
RETRO READ: The Zeitgeist, Bottled: Vogue's Sally Singer on the 2000 Launch of Helmut Lang's Fragrances
by Sally Singer
Backstage at the Helmut Lang fall 2000 show, a fashion situation—--not to be confused with a fashion moment--has arisen. The world’s hottest clothes hanger, also known as Gisele Bündchen, has decided not to join Stephanie Seymour, Claudia Schiffer, Tatjana Patitz, Cecilia Chancellor, and the other beautiful somebodies assembled on Pier 94 of west Manhattan, on the runway.
WWD
Fashion Companies Can Do More on the Corporate Social Responsibility Front
by Arthur Zaczkiewicz
>From reducing carbon emissions and mitigating the environmental impact of textile production to strengthening fair labor practices and addressing workers' rights, corporate social responsibility has a broad mission. But many consumers are demanding brands, products and companies to have better CSR practices.
032c
Nike in 2016 -- Strengths, Weaknesses, Opportunities, Threats
by Gary Warnett
Every four years, Nike throws a World’s Fair for sport tech. With rivals old and new biting at their heels, 032c’s Gary Warnett administers a SWOT analysis to an athleisure hyperpower facing an anxious future.
NPR
This Jacket Will Last 30 Years -- Guaranteed
by Michel Martin
British designer Tom Cridland is out to make sustainable clothing that will last a lifetime -- he says his jacket will last 30 years. But can he compete with a global addiction to cheap clothing?
Fortune Magazine
Why Online Retailers Are Flocking to Nordstrom
by Phil Wahba
The retailer has a disproportionately high exposure to the best malls.
Wired
The Military History Behind the Apple Watch's New Straps
by Margaret Rhodes
Apple events are always preceded by rumors. In the weeks leading up to today's event in Cupertino, one heavily circulated rumor had to do with new interchangeable bands for the Apple Watch. Specifically, NATO-style nylon bands. The rumors were true-sort of. Apple showed off a line of bands that it's calling Woven Nylon.
Not Just A Label
Game Changers: Reinventing the 20th Century Silhouette
by Kam Dhillon
As Antwerp's Modemuseum upcoming exhibition examines how Spanish couturier Cristóbal Balenciaga changed the silhouette of women's clothing in the 20th century, NJAL’s Monica Ho applies some essayistic speculation to the radical reinvention of fashion with an even broader eye on fashion history and culture during this pivotal period.
tights
Co.Design
The Harvard Library That Protects The World's Rarest Colors
by Diana Budds
The most unusual colors from Harvard's storied pigment library include beetle extracts, poisonous metals, and human mummies.
Klossy
Klossy in Paris (for the LVMH Prize)
by Karlie Kloss
Learn more about the LVMH Prize: http://www.lvmhprize.com/ And the 8 semi-finalists: https://www.lvmh.com/news-documents/n... a movie by Karlie Kloss directed by Clarence Fuller | http://www.clarencefuller.com Follow me :) Instagram | https://instagram.com/karliekloss Twitter | https://twitter.com/karliekloss Tumblr | http://klossy.tumblr.com Facebook | https://www.facebook.com/karliekloss Follow LVMH Prize :D Twitter | https://twitter.com/LVMHPrize Instagram | https://www.instagram.com/LVMHPrize
Fast Company
In The Store Of The Future, Your Shopping Bag Connects To The Internet
by Neal Ungerleider
In Adobe's prototype of a future retail store, shopping meets the Internet of Things.
The New York Times
The Fitness Store Challenging Lululemon With $400 Yoga Pants
by Erin Geiger Smith
On a recent Wednesday night, about 70 fitness devotees wearing in-the-know brands like Heroine Sport and Outdoor Voices were crammed into a studio in the Flatiron district, mastering their leg lifts while Pink Floyd's "Comfortably Numb" blared overhead. Taryn Toomey, a founder of the workout program called "the Class," led the group.
Quartz
Nike just swiped the top sneaker designer of its upstart rival
by Marc Bain
Nike is a business built on sneakers. It doesn't want competitors muscling in on its turf, and Under Armour--with a lot of help from its signature line with NBA star Stephen Curry--has been doing just that. But Nike just tripped up its competitor in a big way.
MUSIC OF THE DAY
via YouTube. All-time, top-ten "it's spring!" tune.
"Thinking About You"
Frank Ocean
 
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@JasonHirschhorn


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