Dec. 21, 2020 | Welcome to our new and improved newsletter!

A Message from Mindful Marketing

Mindful Marketing's free Ecommerce Growth Plan is a deep dive into your brand's performance marketing — from pros who run their own high-volume ecommerce brand. Get your Facebook and Google Ads account scores. Learn opportunities for increased profits. Includes a free detailed report and 30-minute consultation. Apply Now...

5 Ways to Boost January 2021 Retail Sales

For many retailers, January sales feel like a slump after the high-flying holiday season. But stores can still take steps to earn relatively more. Here are five tactics to try.

Understanding Amazon's 'Brand Health' Initiative

Amazon's new A10 search algorithm ranks organic results, in part, on the "health" of a brand. In this post, I'll address the Amazon Brand Health initiative, its key metrics, and its effects on marketplace sellers.

Entrepreneur's Page-builder Tools Attract Outside Equity, 100 Employees

Finbarr Taylor moved to the U.S. nine years ago with a goal. He had just graduated from the University of Strathclyde in Glasgow, Scotland, with a Master of Engineering degree in Computer Science.

🔥 Today's Great Ecommerce Idea

Analyze Email Unsubscribes

Marketers should track and benchmark email unsubscribe rates as a key performance indicator, similar to open and click percentages. To analyze, gather info about the person and the circumstances surrounding the unsubscribe. Common data points include the subscription source, how long the recipient was subscribed, and the last email received. - Carolyn Nye, PEC Contributing Editor

🎙 'Ecommerce Conversations' Podcast

Gym Owner Shifts to Online Weight Training (and Thrives)

Agency CEO: Adopt an 'Abundance Mentality'

Kuru, a DTC Shoe Brand, Solves a Pain

Subscribe to the podcast.

🎯 Industry IQ

Resources from our partners.

8 Tips for Improving Order Fulfillment Times

Marketing Automation for Online Sellers

State of Ecommerce 2021: Competitor Report

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