Casper's IPO filing discloses risks of social influencer marketing; Gimbal gives mobile users more control of location data; In-store mobile tech draws repeat shoppers, study finds
With AI-enabled individualization, built on transparency and real-time data, you deliver better customer service. Learn more about personalization and individualization in our playbook.
Note from the editor
This week, Mobile Marketer is at the National Retail Federation's Big Show in New York, where industry experts will discuss the latest developments in 5G, mobile commerce and influencer marketing. Watch your inbox for reports from the Javits Center on the intersection of retail and mobile. If you happen to be attending the show, don't hesitate to say "hi" or drop a line. Chantal Tode Lead Editor, Mobile Marketer Email
The mobile engagement company released an app that lets consumers opt out of sharing geographic information with third parties that could be used for ads.
Mobile Marketer provides in-depth journalism and insight into the most impactful news and trends shaping mobile marketing and advertising. The newsletters and website cover topics such as mobile trends, campaigns, tech and platforms, messaging and more.
Mobile Marketer is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 7+ million decision makers in competitive industries.