| Hello! Today we have Teradata’s CMO, Martyn Etherington outlining the data-driven responsibilities that, although not on the job description, are essential for a CMO to know heading into 2021. “CMOs must lean into data – pulled from across departments – to provide actionable insights for a better customer experience,” says Martyn. “Essentially, CMOs must now become a “Jack of All Trades” to master the data conundrum, stay the course amidst disruption and rise above the competition.” Also, Impact’s Senior Director of Product and Content Marketing, Jaime Singson shows how partnerships are a key tool for effective brand advocacy. He writes: Many kinds of partnerships can provide authentic advocacy, including influencers, other brands, media groups, affiliates, and even existing customers, in the form of brand ambassador programs. |
