| "Jack-of-all-trades, master of none": Mashable was sold to Ziff Davis for $50 million, a fifth of its one-time value. Former employees say the company lost its editorial focus, fumbled its pivot to video and overspent. With publishers providing more than just traditional news products, it's become a competitive advantage for them to ensure a good customer experience across all of their offerings. That's where the chief customer officer, a role that is becoming increasingly common at U.K. publishers, comes in. "You have to invest in your brand." GE's Beth Comstock, who is leaving the company at the end of the year, reflects on her time at GE and discusses issues the industry faces today. AJ+ built its brand on Facebook with short videos covering politics, international news and social issues. Now, it's shifting away from videos that perform well in news feeds, focusing on episodic franchises, investigative series and explanatory content for YouTube. Amazon's advertising offering has expanded to a $1 billion-plus business this year. Here's everything you need to know about it. Don't miss next month's Digiday Marketing Summit, where attendees will hear from brands such as McDonald's, Johnson & Johnson, Sprint and much more as they share how they are marketing in a platform world. Join us in the Bahamas from Dec. 5 - 7. Join Visual IQ's CMO, Wayne St. Amand to learn about how marketing intelligence lets you optimize budget across touchpoints while helping to orchestrate complex consumer experiences that drive business results. Sponsored by Visual IQ. |
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| Lucia Moses Former employees and observers say Mashable is a story of a company that lost its editorial focus, overspent and fumbled its pivot to video. |
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| Lucinda Southern "[The role is about] understanding which areas are growing and which are challenged, and why that might be from a customer perspective." |
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| Sponsored Content GumGum Through their distinctive campaigns, Refinery 29, Crispin Porter + Bogusky, and Electus each displayed their own unique take on what it means to be a visionary as finalists for the GumGum Visionary Award at the 2017 Digiday Awards. Read on to see how these forward-thinking brands showcased their creativity. Sponsored by GumGum. |
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| Ilyse Liffreing GE’s first woman vice chair is leaving at the end of the year. |
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| Sahil Patel Facebook may be where Al Jazeera’s AJ+ gets hundreds of millions of views, but YouTube is where it can get people to actually watch videos. |
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| Sponsored Content OpenX Programmatic advertising is poised to become the primary way in which a majority of all advertising is globally traded -- but the majority of all CMOs still have significant trust concerns. However, with these six key steps, it’s possible to build lasting trust in the value of programmatic advertising. Sponsored by OpenX. |
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| Sponsored Content Visual IQ Join Visual IQ's CMO, Wayne St. Amand to learn about how marketing intelligence lets you optimize budget across touchpoints while helping to orchestrate complex consumer experiences that drive business results. Register for the webinar today. Sponsored by Visual IQ. |
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