J&J faces $527M penalty for opioid messaging; Popeyes crisps up with social media surge; Facebook offers new messaging tool; and more

MORNING SCOOP

J&J to pay $527M in opioid damages, Popeyes’ Twitter spat creates viral win, and KFC tests plant-based ‘chicken’

Also: Facebook floats a messaging app to enhance Instagram, a peek inside Starbucks’ branding and design, and how opinions are changing among consumer demographics.

CRISIS COMMUNICATIONS

PR crisis? Here are dozens of tactics for limiting negative coverage

For clients and practitioners alike, a reputational firestorm can seem interminable. Here’s how to handle voracious journalists while maintaining your integrity.

CONTENT MARKETING

Infographic: 5 tips for developing great content with influencers

To control your message and design an audience experience that will produce desired results, you have to optimize the content you use for influencer marketing. Consider these insights.

CRISIS COMMUNICATIONS

3 ways PR pros can weather a crisis and come out on top

These takeaways from a chief communications officer can help you respond to a negative situation in a way that quickly boosts your brand and can get you through the storm.

PR DAILY AWARDS

Did your visual content captivate audiences?

Enter PR Daily’s Video & Visual Awards to showcase your powerful visual stories. Deadline for submissions is Nov. 1.

CRISIS COMMUNICATIONS

Google clamps down on political debate at work

The internet giant has faced a series of PR crises stemming from employees’ words and actions, circulated memos and political grandstanding. The company hopes to move on.

WRITING & EDITING

Get free training and make your organization a communications icon

Help us and help yourself—host a Ragan conference or workshop and send your team for free.

PR

The true power of earned media for PR pros

Some industry experts want to move the PR professional out of the realm of media relations and into the sphere of marketers, but earned coverage still packs a big punch.

MORNING SCOOP

British Airways botches an external email, Southwest gate crew scores goodwill, and Target gains a Disney presence

Also: How social media teams can help their PR counterparts, YouTube and Apple Music offer curated playlists, and AT&T scrambles as 20,000 employees strike.

BRAND JOURNALISM

How brand journalism boosts U. of Alberta’s visibility—and reputation

The university’s robust storytelling is reeling in a wider audience, landing more media coverage, and showcasing superstar faculty members.

PR DAILY AWARDS

Announcing the launch of PR Daily’s Video & Visual Awards

We want to see how you’ve used compelling visuals to captivate and inspire audiences. Enter your works of art by Nov. 1.

RESEARCH SNAPSHOT

Small social media followings have high engagement rates

It’s the quality, not the quantity that counts when it comes to engaged audiences on Instagram and Twitter, says a new study.

PR

Why PR and publicity should be considered separately

Plenty of PR pros balk at the notion that their jobs are only about securing media coverage and boosting brand visibility. Here’s why many practitioners shun the word “publicity.”

MORNING SCOOP

LinkedIn offers marketers more data, YouTube curtails ‘fake news’ about Hong Kong, and Amazon and DoorDash cave on tipping

Also: Overstock chief resigns over Butina tryst, bartering campaign work for beer, and how your own politics dictate your stand on your leaders’ political assertiveness.