Video Podcast

Swedlow Show – Michael Vinson on the New ARF Paper on Identity Resolution

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This interview focuses on Michael Vinson, Chief Research Officer at Comscore, and his take and involvement in the newly released guide from the ARF Identity Resolution Working Group. The conversation unpacks the complexities of identity resolution (IDR)—a foundational element in media measurement and advertising that links media exposure to individuals.

Vinson discusses why choosing the right unit of analysis—individual, household, geography, or cohort—matters deeply for matching quality, targeting precision, and campaign success. He also introduces machine learning metrics like precision and recall to evaluate IDR accuracy and explains how match topology and temporal stability shape resolution outcomes.

There is much to be understood and still developed, but this is a great platform for discussion to look at the state of Measurement.

NEXT!  -- Creator TV! – April 3, 2025 On Zoom

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We’re diving into “Creator Television” and the booming world of content creators reshaping the TV landscape. From YouTube to FAST channels, creators are building empires, breaking the rules, and redefining what television means today.  
 

• Charlie Ibarra, Co-Founder, Head of Content, Creator TV
• Joe Ochoa, Co-Founder, Creator TV
• Kevin Kurtz, CEO, Bold Baking Network
• Brad Samuels, Principal, Eagle Dock Media
• Colin Dixon, Chief Analyst, nScreenmedia
• Tracy Swedlow, Editor-in-Chief ITVT/The TV of Tomorrow Show (TVOT)

Register for TVOT SF 2025

Register or Annual Optimum Membership

To take advantage of this discounted pricing, click here: https://tvotsf2025.rsvpify.com
 

• From April 1st through April 30th, tickets will be priced at $1,275
• From May 1st through June 26th, tickets will be priced at $1,475

Please note that we offer special group rates (two or more), including a package for eight or more that includes a reserved, branded table at the Leadership Awards Dinner. For more information on group discounts, click here. In addition, we offer special rates for industry analysts, PR professionals, bootstrappers, students, those seeking employment, and other qualified parties.

For more information, contact Tracy Swedlow at [email protected] or 415-608-4766. For more information about TVOT SF 2025—including issues in focus, the event’s spectacular venue, The General’s Residence in Fort Mason, and more—please go to our Web site: https://www.tvotshow.com

Have questions about speaking or sponsorship opportunities? Contact us: (415) 608-4766 or [email protected]


TVOT SF 2025 will feature approximately 150 speakers, including such luminaries as:

• Adam Ware, SVP, Growth Networks Group, Sinclair
• Amy Geary, SVP of Platform Distribution and Partnerships, NBCU
• Andrew Tight, CEO, Katch
• Anne Schelle, Managing Director, Pearl TV
• Ashwin Navin, CEO, Samba TV
• Beatriz Ribeiro, SVP of Client Success, Mediaprobe
• Ben Vandegrift, VP of Measurement Solutions and Innovations, VAB
• Bill Hague, EVP, Magid
• Bob Gold, CEO, Bob Gold & Associates
• Brendan Canning, Chief Commercial Officer, TripleB
• Brian Ring, Principal, Ring Digital
• Cathy Rasenberger, President, Rasenberger Media
• Charlie Ibarra, Co-Founder/Head of Content, Creator Television
• Chris Hock, Global Head of Monetization, Whale TV
• Chris Pizzurro, Principal, Leap Media Group
• Christina Parish, EVP, TV and CPG Group, Screen Engine/ASI
• Clayton Banks, CEO, Silicon Harlem
• Colin Dixon, Chief Analyst, nScreenMedia
• Dan Kelly, VP of National Sales, BrightLine
• Daniel Schnider, Head of Business Development and Distribution Partnerships, Revry
• Daniel Spinosa, President, Premion
• Evan Bregman, General Manager of Streaming and Direct-to-Consumer, Tastemade/Wonder
• Fanny Grande, CEO, Avenida Entertainment Group
• Fred Godfrey, CEO, Origin
• Kevin Lemberg, VP of Addressable Enablement, Comcast Advertising
• George Ivie, CEO, MRC
• Helen Katz, EVP of Research, Publicis Media
• Holly Leff-Pressman, Chief Client Engagement Officer, Screen Engine/ASI
• Howard Shimmel, President, Janus Strategy & Insights
• Inderpreet Sandhu, Global Head of CTV Partner Development and Growth, Google
• Jeff Blaszak, SVP of Business Operations and Strategy, ShowSeeker
• Jennifer Turner, CEO, Mad Cool Media
• Jim Riley, President of US Operations, Stingray
• Jim Wilson, President, Madhive
• John Mass, President, Content Partners
• Jon Giegengack, Principal, Hub Entertainment Research
• Josh Chasin, Principal, KnotSimpler
• Kevin Kurtz, CEO, Bold Baking Network
• Kym Frank, SVP of Ad Sales Research, Fox
• Lara Stone, VP of PMX Lift Measurement, Publicis
• Laura Frankel, Director of Streaming Platform Experience, QVC/HSN – Qurate
• Lindsey Woodland, SVP of Client Data Services, iSpot.tv
• Maggie Zhang, Head of Global Video Measurement, Amazon
• Mari Tangredi, SVP of Global Business Development, Cadent
• Matt Durgin, VP of Content and Services, LG
• Matthew Henick, SVP, Ventura TVOS, The Trade Desk
• Matthew Keys, Publisher, TheDesk.net
• Michael Collette, CEO, Run3TV
• Michael Dutcher, CEO, bspoketv
• Michael Vinson, Chief Research Officer, Comscore
• Michele Stone, SVP of Advanced Advertising Strategy, Product and Planning, Paramount
• Michelle Gelman, Global Head of N1 Content and Core Products, Nielsen
• Mike Bloxham, EVP of Global Media and Entertainment, Magid
• Nadine Krefetz, Principal, Reality Software
• Nick Colsey, VP of Business Development, Sony Electronics
• Peter Scott, Chief Strategy Officer, Play Anywhere
• Raghu Kodige, CEO, Anoki
• Rashaun Hall, VP of Streaming and Partnerships, Fuse Media
• Rick Howe, The iTV Doctor
• Rob Jayson, EVP of Insights and Analytics, USIM
• Shawn Johnson, President, Seicho Syndicate
• Steve Reynolds, CEO, Imagine Communications
• Tameka Kee, SVP of Programming and Operations, CIMM
• Tinashe Chaponda, CEO, Sosani Studios
• Vera Chien, Executive Director of Global Corporate Strategy and Insights, Warner Bros Discovery
• Yan Liu, CEO, TVision
• Zane Vella, Chairman, FormatLab US

For further details on all these things, sponsorship information or speaking opportunities, please contact Tracy Swedlow at [email protected].