TVOT Deadline Ends Midnight 3/31! We’re diving into “Creator Television” and the booming world of content creators reshaping the TV landscape. From YouTube to FAST channels, creators are building empires, breaking the rules, and redefining what television means today. Charlie Ibarra, Co-Founder, Head of Content, Creator TV Joe Ochoa, Co-Founder, Creator TV Kevin Kurtz, CEO, Bold Baking Network Brad Samuels, Principal, Eagle Dock Media Colin Dixon, Chief Analyst, nScreenmedia Tracy Swedlow, Editor-in-Chief ITVT/The TV of Tomorrow Show (TVOT) |
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Talk Back to Television welcomes Tyler Scruggs, VP of Product Strategy at Continuum Media. Continuum just announced that they achieved a 30% increase in impressions for their media clients in 2024. But we also discuss the bone-chilling (isn’t there a pill for that?) potential ban on pharma advertising. While ostensibly First Amendment-protected, broadcast organizations looking for Federal approval (Hello, Paramount) might be forced to limit or eliminate pharma advertising to “make a deal” with the Trump Administration. And that’s going to leave media organizations scrambling to replace billions in advertising revenue ($5.3 billion in 2024). |
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Founded in 1998 by Tracy Swedlow and co-owned by Richard Washbourne, InteractiveTV Today, ITVT is the most widely read and trusted news source and curated community focusing on the rapidly emerging medium of multiplatform, broadband and interactive television (ITV). TVOT Studios and ITVT produce the bi-annual TV OF TOMORROW SHOW (TVOT) conferences in San Francisco and New York City focusing on the multiplatform TV industry and its community of high-level TV, brand, agency and ad-tech executives. TVOT Studios produces many other services such as TELEVISIONATION video interview podcasts, THE AWARDS FOR LEADERSHIP, TMRW RETREATS and TVOT STUDIOS CUSTOM PRODUCTION online and in-person and our TVOT CONNECT live, online community discussion professional membership sessions. For further details on all these things, sponsorship information or speaking opportunities, please contact Tracy Swedlow at [email protected]. |
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