In a special âSantaâ edition of Talk Back to Television, Jon Giegengack, Principal at Hub Entertainment Research, discusses the âChristmas Presentâ that streamers are (somewhat inadvertently) giving their subscribers: older library shows that are certainly not ânewâ to the platform, but feel new (or at least comfortable) to viewers. Those ânewâ shows may be keeping about two-thirds of viewers on the platforms!
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