SCHEDULE: A. Welcome by Tracy Swedlow & Colin Dixon and Attendee Introductions! B. Colin Dixon, Chief Analyst, nScreemedia presents some new data about Changing Trends C. Julian Zilberbrand, EVP, Advanced Media, Paramount in conversation about ATTENTION MEASUREMENT.
Televisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. The Friday Fireside welcomes Chris Maccaro, CEO of Beachfront—the sell-side ad server built for convergent TV. Chris starts with an enjoyable trip down memory lane to the launch and don’t-blink-or-you’ll-miss-it sale of IntoNow to Yahoo. He gets under the hood of Beachfront’s solution, to deliver ads for linear, video-on-demand, addressable, connected TV and streaming. Televisionation Archive: https://itvt.com/televisionation
Founded in 1998 by Tracy Swedlow and co-owned by Richard Washbourne, InteractiveTV Today, ITVT is the most widely read and trusted news source on the rapidly emerging medium of multiplatform, broadband interactive television (ITV). We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business to our readership, which is made up of hundreds of thousands of executives from around the world. ITVT produces the bi-annual TV of Tomorrow Show (TVOT) conferences focusing on the multiplatform TV industry and its community of high-level TV, brand, agency and ad-tech executives. We also offer many other services. (please see the graphic above).
For further details on all these things, sponsorship information or speaking opportunities, please contact Tracy Swedlow at [email protected].
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