Issue 45.66 - August 25, 2023

Televisionation Friday Fireside: Wurl’s Head of Corporate Strategy, Craig Heiting

Televisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

This week’s Friday Fireside guest is Craig Heiting, Wurl’s Head of Corporate Strategy. Craig takes us through Wurl’s growing capabilities leading the CTV industry in helping content companies, streamers, and advertisers reach millions of consumers worldwide. Wurl’s market-leading platform enables them to maximize revenues, expand into global markets, and grow their audiences. Wurl was acquired by by AppLovin in 2022, to extend AppLovin’s software platform capabilities into the Connected TV (CTV) market.

Televisionation Archive: https://itvt.com/televisionation

About InteractiveTV Today (ITVT) & The TV of Tomorrow Show (TVOT)

Founded in 1998 by Tracy Swedlow and co-owned by Richard Washbourne, InteractiveTV Today, ITVT is the most widely read and trusted news source on the rapidly emerging medium of multiplatform, broadband interactive television (ITV). We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business to our readership, which is made up of hundreds of thousands of executives from around the world. ITVT produces the bi-annual TV of Tomorrow Show (TVOT) conferences focusing on the multiplatform TV industry and its community of high-level TV, brand, agency and ad-tech executives.

For further sponsorship information or speaking opportunities, please contact Tracy Swedlow at [email protected].