Issue 45.62 - August 17, 2023

Talk Back to Television: Gray Television’s Nicole Meade on the “Digital Advantage” for Political Advertising

Talk Back to Television welcomes Nicole Meade, Senior Director of Digital Political Sales for Gray Television. Nicole takes us through Gray Television’s strategy to put digital ads on par with linear television, during the critical election seasons. The “digital advantage” can have particular importance to political buyers during the final days and hours of a campaign.

Televisionation Archive: https://itvt.com/televisionation

About InteractiveTV Today (ITVT) & The TV of Tomorrow Show (TVOT)

Founded in 1998 by Tracy Swedlow and co-owned by Richard Washbourne, InteractiveTV Today, ITVT is the most widely read and trusted news source on the rapidly emerging medium of multiplatform, broadband interactive television (ITV). We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business to our readership, which is made up of hundreds of thousands of executives from around the world. ITVT produces the bi-annual TV of Tomorrow Show (TVOT) conferences focusing on the multiplatform TV industry and its community of high-level TV, brand, agency and ad-tech executives.

For further sponsorship information or speaking opportunities, please contact Tracy Swedlow at [email protected].