Issue 45.53 - July 14, 2023

Televisionation Friday Fireside: Helen Katz, EVP of Research at Publicis Media

Televisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

The Friday Fireside is pleased to FINALLY (!!!!!) have as my guest Helen Katz, EVP of Research at Publicis Media. Helen is a professor, author, public speaker and oversees global research data and analysis for Publicis Media. She is also, as we discovered in this conversation, an optimist about the advertising business and “definitively” believes all the players can find a way to work together, because measurement and research is a “team sport.”

Televisionation Archive: https://itvt.com/televisionation

About InteractiveTV Today (ITVT) & The TV of Tomorrow Show (TVOT)

Founded in 1998 by Tracy Swedlow and co-owned by Richard Washbourne, InteractiveTV Today, ITVT is the most widely read and trusted news source on the rapidly emerging medium of multiplatform, broadband interactive television (ITV). We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business to our readership, which is made up of hundreds of thousands of executives from around the world. ITVT produces the bi-annual TV of Tomorrow Show (TVOT) conferences focusing on the multiplatform TV industry and its community of high-level TV, brand, agency and ad-tech executives.

For further sponsorship information or speaking opportunities, please contact Tracy Swedlow at [email protected].