Issue 45.02 - April 5, 2023

Televisionation Breakthrough: ID5 Founder and CEO, Mathieu Roche, on Identity

ITVT is pleased to present another episode of Televisionation: Breakthrough, our new podcast focusing on innovation of all kinds in the TV industry.

This episode features Mathieu Roche, Founder and CEO of ID5, a company which provides a suite of identification services that are intended to improve addressability and measurement across multiple environments. He defines identity and related concepts, explains the role played by identity in advanced advertising, discusses how ID5 works to protect consumer data, updates us on the company’s latest news, and more.

About InteractiveTV Today (ITVT) & The TV of Tomorrow Show (TVOT)

Founded in 1998 by Tracy Swedlow and co-owned by Richard Washbourne, InteractiveTV Today, ITVT is the most widely read and trusted news source on the rapidly emerging medium of multiplatform, broadband interactive television (ITV). We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business to our readership, which is made up of hundreds of thousands of executives from around the world. ITVT produces the bi-annual TV of Tomorrow Show (TVOT) conferences focusing on the multiplatform TV industry and its community of high-level TV, brand, agency and ad-tech executives.

For further sponsorship information or speaking opportunities, please contact Tracy Swedlow at [email protected].