Issue 44.66 - January 27, 2023

Televisionation Friday Fireside: Paramount’s Julian Zilberbrand on Addressable

Televisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

This week’s episode of The Friday Fireside welcomes Julian Zilberbrand, Paramount’s EVP of Advanced Media and Data Platforms. Julian digs into Addressable Advertising, and lifts the hood on Paramount’s InView a
advertising tracking platform.