Issue 44.60 - January 12, 2023

Talk Back to Television: Furious Corp. CEO, Ashley Swartz

LISTEN UP! This week’s episode of Talk Back to Television features Ashley Swartz, media maven and CEO of Furious Corp. Ashley provides a biting commentary about brands who continue to buy digital and television in silos; “they’re spending that way and they’re looking at consumers that way, ALTHOUGH IT’S THE SAME CONSUMER MAKING THE PURCHASE.”

Announcing TVOT SF 2023 and the 19th Annual Leadership Awards May 24th-25th

Awards Nominations Now Open!

ITVT is pleased to announce that our next TV of Tomorrow Show event, TVOT SF 2023, will take place in San Francisco, May 24th and 25th. A highlight of the show will be the presentation of the 19th Annual Awards for Leadership in Interactive and Multiplatform Television—nominations for which are now open: click here to view Awards categories; and click here to submit your nominations.

The show will be returning to its spectacular new home, the General’s Residence (also called "Officers' Club") in Fort Mason (1 Fort Mason, San Francisco, CA 94109), directly overlooking Alcatraz Island and the San Francisco Bay, and just a short distance from Fisherman’s Wharf, Ghirardelli Square and many other famous San Francisco attractions, as well as multiple world-class hotels. This venue offers a uniquely intimate, inspiring and pleasant space in which members of the TVOT community can catch up with old friends and associates, make new contacts, and pursue new business opportunities.

TVOT events are distinguished above all by the quality of the speakers they attract and by the groundbreaking discussions and new ideas that those speakers generate and inspire. As always, our upcoming San Francisco show will offer the chance not just to hear from, but to meet and interact with, the people who are shaping the future of the television and advertising industries. TVOT SF 2023 will bring together 150+ prominent speakers and panelists who are driving innovation in such areas as advanced advertising, audience measurement and research, attribution, audience-based buying, broadcast/local TV, ATSC 3.0/NEXTGEN TV, FAST, AVOD, SVOD, interactive programming, social video and beyond, to share unique insider-insights into their work and the strategic thinking that guides it, and to explain and debate their respective visions for television’s future.

We’ll be announcing TVOT SF 2023’s speakers and sessions in the coming weeks; however, to give you a sense of the unparalleled quality of TVOT’s speaker line-up and editorial agenda, here are links to:

TICKETS

Seating is limited, so we strongly encourage you to register as soon as possible. To purchase your tickets, click here.

CALL FOR NOMINATIONS

TVOT SF 2023 will feature the presentation of the 19th Annual Awards for Leadership in Interactive and Multiplatform Television at a special ceremony on May 24th.

The deadline for submitting Awards nominations is April 15th, 2023. An online nomination form is available here. In addition, supporting materials (e.g. headshots, screenshots, PowerPoints, PDFs, videos or other documentation that you wish to include as part of your nomination) can be sent to [email protected] or via a file-transfer service.

The Awards recognize corporate and individual leadership in the following categories (please note that companies/organizations, technologies/products and individuals can be nominated in more than one category):

Most Significant Impact: The company or organization that has had the most significant impact on the interactive and multiplatform TV industry as a whole over the past year (i.e. January 12th, 2022 through April 15th, 2023).

Most Significant Newcomer: The company or organization that was the most significant newcomer/breakthrough player of the past year.

Most Significant Technology—Infrastructure: The company or organization that launched the most innovative and disruptive television/video-infrastructure technology of the past year. This would include, for example, technologies for enabling and enhancing broadcast/OTA, OTT or mobile TV.

Most Significant Technology—Advertising and Commerce: The company or organization that launched the most innovative and disruptive advertising or tcommerce technology of the past year.

Most Significant Technology—Measurement and Data: The company or organization that launched the most innovative and disruptive measurement/attribution or data technology of the past year.

Most Significant Design, User Interface or User Experience: The company or organization that created the most innovative and disruptive design or user interface/experience of the past year.

Most Significant Technology—Content: The company or organization that launched the most innovative and disruptive content-related technology of the past year. This would include, for example, technologies for programming production, enhancement, presentation or discovery.

Most Significant Technology—Content Security: The company or organization that launched the most innovative and disruptive content-security technology of the past year.

Achievement in Advanced Advertising: The company or organization that demonstrated the greatest achievement in advanced advertising this past year.

Achievement in Measurement and Data: The company or organization that demonstrated the greatest achievement in measurement/attribution or data this past year.

Achievement in Local Broadcasting: The company or organization that demonstrated the greatest achievement in local broadcasting this past year.

Achievement in Streaming: The company or organization that demonstrated the greatest achievement in streaming, this past year.

Achievement in Pay-TV: The company or organization that demonstrated the greatest achievement in the pay-TV/MVPD space this past year.

Achievement in Research and Analysis: The company or organization that demonstrated the greatest achievement in television/video-related research and analysis this past year.

Achievement in CTV: The company or organization that demonstrated the greatest achievement in Connected TV this past year.

Achievement in DEI: The company or organization that demonstrated the greatest achievement in furthering Diversity, Equity and Inclusion in the advanced-TV space this past year.

Achievement in Monetization: The company or organization that demonstrated the greatest achievement in monetizing TV this past year, through means such as advanced advertising, tcommerce, subscription, wagering and more.

Programming Innovation: The company or organization that created the most innovative and disruptive programming/content offering of the past year, including new formats, new types of interactivity, content for new platforms, and more.

Individual Leadership: An individual who has demonstrated notable leadership in the interactive/multiplatform TV industry over the past year, and whose efforts helped move that industry forward.

ITV All-Star: An individual who has a long-term track record of leadership in the interactive multiplatform television industry, and who is an appropriate candidate for membership in an Interactive/Multiplatform TV Hall of Fame.

SPONSORSHIP OPPORTUNITIES

TVOT SF 2023 offers multiple sponsorship opportunities, each designed to ensure maximum marketing exposure for your company–at the event itself, in our ITVT newsletter and our Televisionation podcasts, and on our Web sites and social media channels. As a sponsor, you have such options as:

Moreover, we are very open to working with your marketing department to devise creative, custom sponsorship packages that are tailored to your company’s specific communications needs.

If you would like to find out more about sponsoring TVOT SF 2023, email us at [email protected] or call 415-608-4766.

SPEAKING OPPORTUNITIES

We are now accepting speaker/panelist proposals, and welcome your suggestions for topics you would like to see covered on the event’s schedule. Uniquely among conferences, TVOT features an agenda that is developed through ongoing dialog with the industry. Please contact Tracy Swedlow, at [email protected] or 415-608-4766, to discuss your proposal. Also, please note that ITVT is not a pay-for-play organization and that speakers do not have to pay any fee to participate in our TVOT events.

ISSUES IN FOCUS

The ITVT editorial team develops the agenda for our TV of Tomorrow Show events through an extensive dialoguing process with the readership of the ITVT newsletter (which includes many key industry players), in order to ensure that each show covers all the issues that are currently of most pressing importance to the industry. As a result, we typically announce the agenda just a few weeks before each show. However, some of the issues that we expect to explore at TVOT SF 2023 can be found listed here.

CONTACT US