Issue 44.32 - October 26, 2022

TVOT SF 2022: TV Advertising Matters, but the Audience Matters More

ITVT is pleased to showcase the following presentation, which was one of the highlights of TVOT SF 2022 (October 12th and 13th in San Francisco). The presentation was a Hot Topic session, sponsored by Simpli.fi:

TV Advertising Matters, but the Audience Matters More

In this session Jae Scarborough, VP of Enterprise and Channel Sales at Simpli.fi, will discuss his personal and familial experiences with targeted ads and experiences based on the content watched in his household. He’ll also take a deeper dive into the addressable programmatic solutions available with the use of unstructured data and why targeting the right audience within a household is key for advertisers.

A *big thanks* to all the sponsors, moderators, speakers, attendees and staff who made TVOT SF 2022 such a success!

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