Issue 44.15 - October 4, 2022

Simpli.fi TVOT SF 2022 Hot Topic Session: TV Advertising Matters, but the Audience Matters More

ITVT is pleased to highlight the following session at TVOT SF 2022 (October 12th and 13th in San Francisco; register here; view the full agenda here).

TVOT Event Schedule: https://itvt.com/schedule
TVOT Event Site: https://itvt.com/tvot
Register
October 12th

4:10-4:40PM
Ballroom
TV Advertising Matters, but the Audience Matters More

In this session Jae Scarborough, VP of Enterprise and Channel Sales at Simpli.fi, will discuss his personal and familial experiences with targeted ads and experiences based on the content watched in his household. He’ll also take a deeper dive into the addressable programmatic solutions available with the use of unstructured data and why targeting the right audience within a household is key for advertisers.

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