Issue 42.66 - October 8, 2021

Televisionation Friday Fireside: Jim Long, CEO of Didja

Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.
This week’s edition of The Friday Fireside gets under the hood with Jim Long’s Didja, Inc; and explores whether his LocalBTV system will survive where Locast failed. The expressed permission of the local station is the key, and local broadcasters are finding that “eyeballs is eyeballs” when it comes to local advertising. To crack the major station groups, Jim is willing to pay the retransmission fees and pass them directly (without markup) to the consumer. That just might work!

Centriply Webinar:
"Is This The End of Nielsen As We Know It?"

Like you, we’ve been wondering…

Is this the end of Nielsen as we know it?

Join the conversation on October 26th!

Listen in as our panel of luminaries representing all corners of the media industry debate what might happen if Nielsen, with its 70-year run as *the* definer of an entire ~$720 billion industry and arbiter of “winners and losers”—simply went away.

Or not.

Presented by Centriply, moderated by the venerable iTV Doctor himself Rick Howe, and produced by Tracy Swedlow/TVOT TV, this must-watch webinar premieres on

October 26th at 1:00 PM EASTERN / 10:00 AM PACIFIC /

Registration for the webinar is Free.