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ITVT/TVOT is pleased to present “The Way Forward for Cross-Platform Measurement,” a panel from our recent, week-long virtual conference, TVOT LIVE! Spring 2021. Here’s the description of the panel, which was moderated by Jane Clarke, CEO/Managing Director of CIMM:
“This session will provide insight into the latest developments in cross-platform measurement, identify the challenges this field still faces, and assess ongoing efforts to overcome those challenges. Questions to be addressed include: What do buyers and sellers respectively need from cross-platform measurement, and how well is the industry addressing those needs? What challenges is the Covid-19 pandemic presenting to the measurement industry? What impact are issues of data privacy and security having on the space? What is the status of the various cross-platform measurement initiatives from organizations such as CIMM, the MRC, the IAB and the WFA? How can the different media companies and organizations that have developed proprietary approaches to cross-platform measurement best collaborate? And what obstacles stand in the way of such collaboration?” Panelists included:
Claudio Marcus, VP of Strategy, Comcast Advertising David Levy, CEO, OpenAP George Ivie, CEO and Executive Director, Media Rating Council Jane Clarke, CEO/Managing Director, CIMM (Moderator) Jonathan Steuer, EVP of TV Strategy and Currency, VideoAmp Radha Subramanyam, Chief Research and Analytics Officer, CBS | 