| This session was sponsored by:
ITVT is pleased to present “Data and Diversity,” a panel from our recent, week-long virtual conference, TVOT LIVE! Spring 2021. Here’s the description of the panel from the conference agenda:
“It goes without saying that market research, audience measurement, and data-driven insights analysis play a critical role in the business of television, powering strategies and decisions in advanced advertising, programming production, acquisition and distribution, content marketing, content discovery and more. But how confident can we be that our tools and methodologies accurately reflect the diversity of the audience, and are not skewed by unconscious assumptions and biases? And, if they do not accurately reflect that diversity, what impact does this have on the advanced-TV business as a whole? This session will explore how questions of diversity, equity and inclusion (and the lack thereof) need to be addressed in advanced TV and advertising—not only because doing so is a moral imperative, but because it is also a business imperative.” Panelists included: Adriana Waterston, SVP of Insights and Strategy, Horowitz Research (Moderator) Andre Swanston, CEO, Tru Optik James LaVallee, VP of Integrated Marketing Solutions, Effectv/Executive Lead, Comcast RISE Reny Diaz, VP of Audience Strategy and Content Development, NBCUniversal Telemundo Enterprises Tina Wilson, EVP of Media Analytics, Nielsen
Note: For a limited time, registered attendees and speakers from TVOT LIVE! can view all the show’s panels and keynotes on-demand.
In order to access the TVOT Main Stage, where the sessions can be viewed, simply log into the show platform using the email invite you were sent when you registered. If you no longer have that email: Go to https://tvotlive2021.hubilo.com/community/#/home Enter your email address and click the button: you should then receive a log-in code via email (if you don’t receive it, please check your spam/promotions folder) Paste the code into the appropriate field at the link above and click the button; If you don’t receive the log-in code via email, you can contact us at [email protected]
Once again, a big *Thank You* to all the sponsors, speakers and attendees who made TVOT LIVE! 2021 such a huge success!
Tracy Swedlow, Richard Washbourne and the TVOT Team | 