ITVT is pleased to present a keynote from our recent, week-long virtual conference, TVOT LIVE! Spring 2021, in which Josh Feldman, CMO of Advertising Sales and Partnerships at NBCUniversal, was interviewed by prominent industry analyst, Mike Bloxham. Here’s the description of the keynote—which was entitled “How Brands and Media Will Build the Future of Partnership”—from the conference agenda: “As advertisers seek new and compelling ways to engage audiences and connect with consumers, the media industry has developed innovative new solutions to answer the needs of the market. Partnerships are now established between brands and networks that are cross-platform, interactive and even transaction-enabled from the start, adding hugely to the options and benefits available to advertisers and media owners alike. In this keynote fireside chat, Mike Bloxham, SVP of Global Media and Entertainment at Magid, and Josh Feldman, Chief Marketing Officer, Advertising Sales and Partnerships, at NBCUniversal, will explore the new opportunities available to marketers to move their business forward through engaging content experiences from commerce-enabled solutions, to new data, insights and technology and more.” Note: For a limited time, registered attendees and speakers from TVOT LIVE! can view all the show’s panels and keynotes on-demand. In order to access the TVOT Main Stage, where the sessions can be viewed, simply log into the show platform using the email invite you were sent when you registered. If you no longer have that email: Go to https://tvotlive2021.hubilo.com/community/#/home Enter your email address and click the button: you should then receive a log-in code via email (if you don’t receive it, please check your spam/promotions folder) Paste the code into the appropriate field at the link above and click the button; If you don’t receive the log-in code via email, you can contact us at [email protected] Once again, a big *Thank You* to all the sponsors, speakers and attendees who made TVOT LIVE! 2021 such a huge success! Tracy Swedlow, Richard Washbourne and the TVOT Team |