| ITVT is pleased to announce the TVOT LIVE! Spring 2021 session, “Fueling Fandom through Data Science and Research.” The session, which will take place on Tuesday, April 27th, is brought to you by MarketCast. Here’s the session’s listing from the show agenda: Tuesday April 27th 2:30-3:00PM Eastern
11:30AM-12:00PM Pacific Main Stage
Fueling Fandom through Data Science and Research Shifts in media distribution and consumption are reshaping everything in the world of entertainment, making competition for fans more heated and confusing. Tom Weiss, Chief Data Scientist for MarketCast, will examine the impact of TV and streaming services, combining data science with traditional research to understand changing consumer behaviors and opinions. Far from being competitors, these two disciplines complement each other, with data science helping identify what fans watch, buy and listen to, and traditional research pinpointing why they watch, buy and listen. | 