Panel Discussions and Q&A Sessions from TVOT SPECIAL EDITION: OTT

ITVT/TVOT is pleased to present panel discussions—as well as the lively Q&A sessions that followed each panel—from our recent mini-conference, TVOT SPECIAL EDITION: OTT.
Presented By...

The event, which took place on January 27th and 28th, was exclusively sponsored by Firstlight Media. [Note: our next big TV of Tomorrow Show event, TVOT LIVE! Spring 2021, will take place April 26th-30th. Super-Early-Bird discount registration (50% off) ends February 5th! Click here to register.

January 28th Panel and Q&A
How the Advent of Gen V Platforms Will Help OTT Spell ROI


Although OTT viewing increased significantly in 2020, growth for many aspirational Tier 1 services was really a “false positive” fueled by the low-hanging fruit of pandemic viewing: it looked good when measured against internal business plans, but will not be enough to win in the long term. To truly build on the gains of the past year, those services need new platform capabilities and business strategies that will enable them to reach beyond their core audiences and capture—and monetize—new viewers. In this sequel to the TVOT SPECIAL EDITION Day One Technology Panel, a cross-section of experts from the content and business-enablement sectors will a) discuss what new capabilities are necessary to woo and win secondary and tertiary audiences; b) examine how next-generation (Gen V) platforms are unlocking new data capabilities, personalization strategies and and other features; and c) offer insights into how these platforms can drive monetization and maximization of long-term consumer value in the years ahead. Panelists include:

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