NEW Show!
Televisionation: Vicki Lins, President and CEO, CTAM
TVOT/ITVT is pleased to present another episode of âTelevisionation,â our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era.
This episode features Vicki Lins, President and CEO of the Cable & Telecommunications Association for Marketing (CTAM).
Among other things, Lins discusses CTAMâs mission and work; shares her thoughts on how the organization will evolve going forward; explains how the Covid-19 pandemic is changing viewer behavior; and tells us why she feels that the TV industry is proving to be particularly nimble in addressing the challenges posed by the pandemic.
(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your companyâor you yourselfâare doing to prepare for this new reality, please contact us at [email protected].)
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