ITVT is pleased to present an audio recordingof the TVOT NYC 2019 session, âUnderstanding the Fragmented Audience: New Developments in Measurement and Data Science.â The session was described in the show brochure as follows:
âThis session will explore the future of audience measurement and the innovations that are emerging in response to the ongoing fragmentation of TV viewership.
Panelists will examine the pros and cons of the many ways that TV is being measured these days--everything from panels to set-top box data to ACR and beyond--as well as the debate over moving to impressions from GRP's. They will also look at which innovations hold the most promise and what is holding the industry back and, in addition, will discuss what they believe we should be measuring in the years ahead. Given the wide variety of opinions on this topic, a lively discussion is guaranteed.â Panelists included:
Note: Our next TV of Tomorrow Show event, TVOT SF 2020, will take place June 17th-18th. Purchase your tickets at the Super-Early-Bird price of $775 (40% off the full price) here: https://thetvoftomorrowshow.com/register-tvot
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