ITVT is pleased to present an audio recording of the TVOT NYC 2019 session, âThe ROI of UX.â The session was described in the show brochure as follow:
âMaking sure that your UX can bring value to your organization can often be a challenging thing to quantify. If viewers are gravitating to both mobile and connected-TV viewing, are there design principals which will work for both mediums? How do we measure design choices? Is there a formula to demonstrate how UX brings value to customers and will contribute to your bottom line? This session will bring together a panel of UI/UX experts to address these and other questions.â Panelists included:
Max Heiderscheid, VP of North America, UI CentricShawn Johnson, Group VP of Product and Design, Discovery CommunicationsNadine Krefetz, Contributing Editor, Streaming Media Magazine (Moderator) Nathan McGowan, VP of Product, Tribune Publishing CompanyDevra Prywes, Chief Product Officer, Applicaster
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