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These are extraordinary times and we are all being affected by a global crisis of unprecedented proportions. Nearly all sectors of the economy are affected by the current COVID-19 pandemic and the tourism industry in particular continues to be firmly in its grip.
At the moment, the ITB Berlin team, like many others in the home office, is doing everything possible to provide our customers with the best possible support and we are eagerly looking ahead.
Did you already discover the news section on itb.com? This is where you'll find top news, exclusive interviews and inspiring visions from the industry. Below you'll find a little sneak peek.
Happy browsing and most of all: please take care of yourself!
Your ITB Team
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Editions 1 to 4 available now
Four editions with insights from the tourism industry - read about new projects, inspiring personalities, striving company strategies, marketing plans by destinations from all over the world and get insights from exclusive interviews like the one with Dr. Martin Buck, Senior Vice President Travel+Logistics, Messe Berlin GmbH on why ITB is now more vital than ever.
Discover the news
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A call for action
A key conclusion of the ministers and senior UN officials was that calls would need to be made urgently to governments to take immediate actions to help the aviation and tourism sectors withstand current COVID-19 risks and impacts. “We have confronted economic sustainability challenges in the past in terms of various financial crises, the 9/11 attacks, the Eyjafjallajokull volcano eruption, and indeed with earlier pandemics, but the COVID-19 consequences the air transport sector is confronted with today are truly unprecedented”.
Read more
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Trip.com with sustainability at heart
“Travel has the unique ability to bring people from different countries and backgrounds together, to educate one another, break-down barriers, and avoid misunder-standings. We strive to make this possible, pleasant and safe, but at the same time, as more and more people see the world, it’s our responsibility to ensure that our business continues to have positive impact on their experience, to communities, and to the world.” (Jane Sun, CEO Trip.com) Trip.com favoured mutually beneficial partnerships with local businesses.
Read more
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Intrepid declares climate emergency
Intrepid, a carbon-neutral adventure company, calls for more travel and tourism businesses to commit to climate action.
By doing so, the company, which offers 2,700 trips to more than 120 countries in the world, acknowledges the science stating we have one decade to address the climate crisis.
Intrepid wants to become climate positive in 2020 by offsetting more carbon than it emits – even double offsetting for polar expeditions – and by reducing emissions across its itineraries; it also sets a goal for 100% renewable energy until 2030.
Read more
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Jamaica's ambitious new slogan
In January, the Jamaica Tourist Board launched a new slogan, representing a change in brand positioning for the Caribbean destination. As a reference to the island’s perceived outsized global influence, “Jamaica – Heartbeat of the World” is now the catchphrase and concept for a new phase of marketing. Strengthening the island’s position as a global culturally relevant brand, the slogan extends beyond tourism and encompasses all elements of Jamaica’s rich and vibrant culture, including music, cuisine, sports, adventure, nature and wellness.
Read more
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Tunes for stay-at-home listeners longing for the big wide world
COVID-19 has not dampened our lust for travel, but sadly, travelling to faraway countries is impossible right now. So why not bring you some travel-themed tunes into your four walls, while dreaming of nearby hideaways? Our team has travelled the world of music to put together a playlist on Spotify that features over one hundred tracks.
Tune in now
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You can customize the section “Product News” to display an overview of products from the Virtual Market Place® based on your personal interests. To do so register at Virtual Market Place® and save product groups or search terms that reflect your interests. In the next issue of our newsletter you will find here interesting products from our exhibitors that have been recently updated and correspond to your interests.
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Change profile settings:
In order to adjust your newsletter settings or make changes to your personal profile, please log in onto the Virtual Market Place®.
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All information about exhibitors, products and networkers at ITB Berlin can always be found on the ITB Berlin Virtual Market Place. Use the trade show planner to manage your saved search results, notes and dates all year round. A good way to prepare for the trade show is to put together your own tour - it's easy to do.
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Please read the disclaimer of Messe Berlin GmbH.
Messe Berlin GmbH
Virtual Market Place® – Editorial Team
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Management board: Dr. Christian Göke (CEO), Dirk Hoffmann (CFO)
Chairman of the Supervisory board: Wolf-Dieter Wolf
Amtsgericht Charlottenburg (District Court), HRB 5484 B (Commercial Code)
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