With people at various levels of lockdown, Facebook Live has gone from being a back-up way to being at events to being one of the only ways during the pandemic.
| Over the last month, the number of U.S. users watching live video on Facebook has surged 50% compared to February, according to the company. With people at various levels of lockdown, Facebook Live has gone from being a back-up way to being at events to being one of the only ways during the pandemic. Read more below. While this lockdown has killed in-person events, it has also breathed new life into virtual ones via services like Facebook Live. Using the resources of its billionaire backers, Time is still expanding its business by adapting existing franchises and making new hires. For Digiday+ Members, producing shows remotely may be an adjustment for TV and video producers, but it could be a saving grace for their companies’ businesses. Fostering a sense of community with some version of “we’re in this together” and making explicit how big businesses are trying to help is common new tactic for advertisers. Other things to know about Gain actionable insights into the product page wars, building a DTC brand on Amazon, utilizing Amazon's Marketing Services and much more during our Amazon Strategies Virtual Forum. Reserve your pass to access a series of presentations, interactive workshops and discussions from April 20 - 24. Publishers and brands, tell us: How are you planning to block, eliminate and avoid deceptive ads in 2020? And how do the pandemic and the 2020 election factor into your thinking? Sponsored by GeoEdge. | | |
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howdy! | Content & Commerce | | With billionaire backers, Time is still in expansion mode | | Several publishers, including BuzzFeed, Group Nine Media and Vice, recently announced pay cuts and benefit reductions to their staffs. Time CEO Edward Felsenthal, on the other hand, not only pledged to his staff of 275 that the company wouldn’t have any layoffs for 90 days — and the company would continue growing through new hires […] | | |
howdy! howdy! howdy! howdy! | | | Complex’s Rich Antoniello’s recipe for media in crisis: ‘Brand plus brains plus balance sheet’ | | For publishing companies to survive a global crisis like the one we're in, Rich Antoniello's formula is 'brand, plus brains, plus balance sheet." He would know, having stewarded Complex through the 2008 financial crisis as CEO, the role he still holds now. But compared to that, the downturn brought about by the coronavirus pandemic is "infinitely more difficult," Antoniello said on the Digiday Podcast. |
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