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It’s Your Hair vs. Your Commute in This Surreal, Entertaining Hair-Care Ad Can busy people still feel beautiful? By Angela Natividad The other day over a coffee break, some guy at the office with a massive bouffant admitted he gets up an hour early to do his hair. He also arrives at work way earlier than I do. I hate him. Hoping to break the mold of unreasonably lustrous hair advertising, international haircare brand Syoss gives...
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A Menacing Black Hole Embodies Marketers’ Greatest Fears in the Latest MailChimp Campaign Droga5 delves into the product By Patrick Coffee You've heard of MailChimp. And if you've followed the ad industry or listened to any podcasts over the past year-plus, you know what it isn't: a shrimp, a blimp, a limp, or any other adorably rhyming object. But what does the company sell, exactly? According to the latest campaign from creative agency of record Droga5,...
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After Dominating YouTube, James Corden Is Setting His Sights on Snapchat, With a New Original Series His show will debut on the platform this fall By Jason Lynch James Corden has spent the past two years dominating YouTube with his Carpool Karaoke segments. Now the late-night host is ready to tackle another digital platform: Snapchat. The Late Late Show host is partnering with Snap Inc. to create a new digital series for Snapchat's Discover platform, which will debut this fall. The new series,...
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Looking to Expand Its Global Reach, Pinterest Hires Its First U.S. Media Agency Giant Spoon to facilitate paid partnerships By Patrick Coffee Pinterest is not a social network; it's "an app people use to design their lives." Co-founders Ben Silbermann and Evan Sharp have been making that point for some time, but the company once mentioned alongside Facebook, Twitter and Snapchat has yet to truly begin the second phase of its life as a business that helps...
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This Design Conference Wants Creatives to Help Solve Climate Change With a Competition Winners will split award worth $1 million By Katie Richards What Design Can Do, a design conference currently taking place in Amsterdam, has proposed an interesting challenge to the creative community today. Beginning today, the conference is asking anyone and everyone in the creative community to submit ideas to its Climate Action Challenge. The goal? To find solutions that will help solve climate change. Anyone...
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Organic Hires New Chief Growth Officer Michelle Tang joins the Omnicom digital agency By Erik Oster Omnicom-owned digital agency Organic has hired Michelle Tang as chief growth officer. In the role, Tang will lead new business efforts, cross-network collaboration and agency marketing while reporting to Organic CEO David Shulman. "I am so pleased to be able to work alongside Michelle for a second time in our careers, and know she will...
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This Is Us Helps NBC Reclaim the Season Ratings Victory in the 18-49 Demo CBS falls to No. 3 for 2016-17 but is tops in total viewers for 9th straight year By Jason Lynch As the 2016-17 TV season heads to the finish line, NBC has declared itself the victor in the 18-49 demo race, reclaiming the crown for the third time in four years and marking the first time in five years a network finished on top in the demo without the help of either the Super Bowl...
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