Nearly one year after Facebook rolled its Creator Studio globally, publishers describe it as a buggy, unpredictable product that many are reluctant to use too extensively.
| TGIF! Welcome to Friday's edition of the Digiday Daily. From a primer on zero-party data to a story on how Cheddar uses viral catnip to build distribution, see what's in store on Digiday ahead of the weekend. Read more below. The marketing lexicon just got a whole lot more complicated with a new term: zero-party data. Here's a primer. Facebook is trying to show publishers and creators that it can be a better video monetization partner. But Creator Studio, the tool it built to help publishers publish and analyze the performance of their videos, remains frustrating and unreliable Facebook has continued to be Cheddar’s largest platform for video views, but the media company has been focusing on LinkedIn and YouTube. Other things to know about Today is the early deadline for the Digiday Worklife Awards. Enter now to showcase your company culture and join a list of past winners that includes theSkimm, BuzzFeed, Bloomberg and more. Digiday and Permutive surveyed more than 200 publishers in the US and UK to understand their biggest priorities, challenges and motivations for 2019. Download the full report today to get insights that will help you focus on the high impact areas of your audience and data strategy. Sponsored by Permutive. | | |
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howdy! | Sponsored by zoovu | | Webinar: Spoiled for choice: Combat cart abandonment | | Online consumers still crave the personal, human experiences they’re used to in stores to help them find the perfect product — so how can brands best provide that desired customer service? | | |
howdy! howdy! | Modern Retail | | As marketplaces compete with Amazon on shipping, sellers are shouldering the burden | | As Amazon continues to set shipping expectations, competing marketplaces and platforms are racing to ensure their sellers don’t fall behind. This week, Etsy became the latest marketplace to go all-in on free shipping, with an announcement that at the end of July, it will start ranking sellers who offer free shipping higher in search results | | |
| Sponsored by pantheon | | A marketer’s guide to a perfect launch | | It’s normal for digital marketers to feel overwhelmed when dealing with the challenges that can come with a major launch, but when armed with the right tools and know-how to combat the most common obstacles, your team can set sail without a hitch. | | |
howdy! howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | The Rundown: The myths of agency economics | | The economics of the agency model keeps getting more complicated, and there are growing delusions from major agency execs when it comes to solving for these issues. |
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