As cost-per-acquisition rises on Facebook and Instagram, that’s changing how buyers handle DTC brands that have primarily focused on that acquiring first-time customers.
December 05, 2019

For direct-to-consumer brands the cost to acquire new customers has gone up, especially on Facebook and Instagram, in recent years. For media buyers who manage DTC brands, it can be tricky to balance the brands' expectations and the realities of costs today. Read more below.

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