In 2022, Axios will focus on building its local media, subscription and SaaS licensing businesses to keep up the trend of 40% YoY revenue growth.
| It’s been a busy and well-publicized year for Axios, which has made headlines given the newsletter publisher — known for its trademarked “Smart Brevity” style — is only five years old. But it won’t rely on an M&A strategy for growth. Read more below. In 2022, Axios will focus on building its local media, subscription and SaaS licensing businesses to keep up the trend of 40% YoY revenue growth. Study finds GDPR-violations are rampant as user consent is often ignored. Supply chain problems aren’t the only reason this year’s holiday marketing is more complicated. Read more in today’s Digiday+ Marketing Briefing. FanBytes is profitable despite a creator economy that is tricky to navigate. With vaccination rates leveled off and the omicron variant rising, optimism about office returns has given way to a more pessimistic outlook. More in this Digiday+ Research. The latest global ad revenue forecast from WPP’s GroupM is out — and if it’s accurate, media is going to have a pretty great 2022 with almost 10 percent growth. Check out our new sister site, WorkLife, covering the future of the workplace. Today's top story: How the Omicron variant puts post-holiday return to office in doubt. Other things to know about The Digiday Content Marketing Awards recognize the companies and campaigns using content to modernize media and marketing. Submit by the early deadline this friday, December 10 to save on entries. Content can be brand safe without being suitable, and brands must ensure they have guidelines for both to keep campaigns in check. Sponsored by Pixability. Join this virtual event on December 13 at 1 p.m. EST for a deep dive into the challenges and opportunities of identity resolution in 2022 and beyond. Sponsored by Acxiom. In five charts focusing on 2021 audiences, this new infographic highlights essential changes in reader behavior, outside traffic, social strategies and more that publishers must consider if they want to sustain successful engagement in 2022. Sponsored by Chartbeat. | | |
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