Plus, what to make of the martech long tail
| It’s not your imagination, the martech landscape keeps getting bigger. Yesterday, Scott Brinker and Frans Riemersma rolled out their latest “State of Martech” map, and today Frans Riemersma offers three overarching ways to tackle it at your organization. The latest number of applications — 14,106 solutions — is daunting. But Editor at Large Kim Davis offers some great perspective on the long tail in martech, including the hordes of new genAI tools and legacy point solutions. Also, be sure to check out the latest MarTech podcast, featuring IAB’s Angelina Eng in discussion about third-party cookies and identity with Diverge Digital Media’s Ken Zachmann. It was recorded live at The MarTech Conference. Chris Wood
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| Marketing technology | | | What you need to know about martech consolidation, atomization of specialist tools and the untapped potential of generative AI in martech stacks. | | |
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| Marketing technology | | | The martech space is certainly growing rather than consolidating, but the growth is in small solutions and solutions incorporating pre-existing AI models. | | |
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| Marketing management | | | Maximize team efficiency by explicitly requesting work, documenting asks, using project management tools for transparency and more. | | |
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| Customer data platform (CDP) | | | These new innovations can make you more efficient and effective at using your customer data to deliver advertising campaigns that resonate. | | |
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| MarTech webinar | | | The retail landscape is in flux. Buyer journeys are evolving and spending habits are shifting. Learn how the savviest marketers are accounting for these changes. | | |
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| The MarTech.org podcast | | | Angelina Eng from the IAB and Ken Zachmann, CEO, Diverge Digital Media, discuss issues around customer identity without third-party cookies | | |
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| Marketing technology | | | Martech innovations have created hundreds of little islands of strategy, tactics and data. | | |
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| Ecommerce | | | Expanding to new ecommerce channels is a critical growth strategy, but it comes with challenges. Missteps can quickly derail your progress and waste valuable time and resources. | | |
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| Marketing technology | | | Reassess your strategy, identify implementation challenges and turn your martech investments into marketing triumphs. | | |
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| On-demand training | | | You’re just a few clicks away from unlocking the complete spring season of MarTech, featuring hours of on-demand sessions, keynotes, Q&A conversations, and more. See everything you get | | |
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