| As you may have noticed, I like to collect examples of marketing gone horribly wrong, even though it’s clearly taking advantage of automation and personalization tools. Not only does ham-fisted marketing, whether by direct mail, email or in other channels, affect brand reputation — it’s also a waste of money. Here’s my latest. I got home from a trip to Europe about a week ago around midnight. Despite the wild time difference, I was able to get to sleep and forget the discomforts of an eight-hour flight. Next morning, I wake up and check my emails. One of the first subject lines I see: “It’s time for your next trip!” No. No, it isn’t. Cadence, guys, cadence. (What isn’t a waste of money? The MarTech Conference — because it’s free and it’s tomorrow and Wednesday. See you there.) Kim Davis
Editor-at-Large | 